Without any shadow of a doubt, every successful online businesses will be using  autoresponders to drive a substantial part of their business or businesses. In fact, autoresponders are nothing less than the key to automating your whole business operation.

In very simple terms, what an autoresponder does is allow you to build a complete customer contact and sales system, which, once in place, can be used time after time after time!

From any research that you many already have done, you should be aware that many industry experts suggest that, on average, you will have to contact a potential customer at least seven times before they become a real, paying customer. An autoresponder allows you to do this both quickly and simply. You may have also heard or read the online business ‘cliché’ that ‘the money is in the list’.

This refers to the fact that by building your own list of potential customers to mail to, you are creating your own personal ‘bank’ of people to whom you can send sales offer after sales offer.

Well, the money REALLY is in the list, AND it is the power of your autoresponder that will allow you to extract maximum profits from that list. Basically, you can find autoresponders that are both paid and free.

If at all possible, you should go for the paid version right from the outset, for several
reasons. Assuming that you are planning on being in this for the long haul, then your list will, over time, become your most valuable business asset, bar none.You should therefore take your list and the idea of building it ultra-seriously right from the beginning.

The problem is that free accounts only have one advantage, that is that they cost nothing. They do have several disadvantages on the other hand.

First, most free responders carry advertising from the autoresponder company themselves, and (even more damaging to your business) sometimes from third party companies too. Do you want your outgoing mails to advertise other people’s businesses, as well as(or sometimes instead of) your own?

This is not great for your long term business growth.
Secondly, many free autoresponders will only allow you to have one mailing list attached to your free account, meaning that you must add everyone to the same list.

Now, maybe at first this will not be a big problem, but it can very quickly become one.
For example, say in a few months time, your business is successful, so you decide to branch out into selling two completely different product lines.You cannot logically mix these two ‘lines’ into one mailing list, so what can you do?

You really need to build two completely separate lists but with a free autoresponder, you would not be able to do this.

The final and most damaging disadvantage of using a free service to start with is that, at some point, if you are successful, you will need to switch to a paid service.

That is not a question of ‘if’ only of ‘when’.
And, when you do this, you have to go back and ask every member of your mailing list to sign up with you again, and guess what? Statistically, over 50% of your list members will just not bother!

In other words, you will lose over 50% of the assets of your business overnight, simply because you decided to save a little bit of money now!

So, if you can, I would strongly urge that you try to find the necessary fees to get a paid autoresponder service from the outset, as it probably the best investment that you can make in your business.

If you have no choice but to start out using a free service, then that cannot be helped and the best account that I know of can be found here. But, as I suggested, be aware that this will give you only one free mail list builder.

The following are the three companies who are probably the acknowledged market leaders in the autoresponder business, and I would definitely recommend that you should use one of them if at all possible :
www.trafficwave.net
www.getresponse.com
www.Aweber.com

Every one of these services will cost you less than $20 per month, and, if there was one thing that I would urge any online business newbie to spend money on right from the beginning, a higher quality autoresponder account would definitely be it!

So, if you can, please spend the money and do the job the proper way right from the beginning.Its the No.1 tool needed for marketing online.

Joe Golson

Home Business Marketing Solutions

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If I had a dime for every time someone asked me “How can I increase my online  sales?” Well, lets just say, I would have a heck of a lot of dimes! The fact is the answer is different for everyone. I would have to look at your product and analyze your entire marketing plan to tell you exactly where the problem is. Lucky for you, there are 3 steps I can share with you will increase your online sale by 40%.

These methods will work regardless of what you are selling or how you are selling it. That’s what makes it so beautiful! You see it doesn’t matter if your prospect is hearing, watching or reading your sales pitch; these tactics will work for you if you apply them consistently.

#1 Build Impulse:

Impulse is your prospects “willingness to buy.” You must understand that your customers impulse is at ZERO when they first come across your product. It is YOUR job to raise that impulse to the point of purchase through a series of well delivered messages. This is called a “presentation” or if you’re old school (like me) it’s called a “Sales Pitch.”

Your pitch has to be well thought out in order to raise impulse effectively. You must anticipate those points in the pitch where the prospects impulse level will drop. Use the products hot spots to raise the impulse back up and always close at the very peak of their impulse level for best results.

#2 Leverage The Law of Averages

The number one way to double your sales is to double the amount of people you expose to your product. Every product and every salesperson will have an inherent law of average. This law represents the relationship between the customers that refused to buy and those that actually bought. For example a 1:10 law of average means that you must get 9 knows before you arrive at one sale.

Remember this is an AVERAGE. It’s not to be taken literally. I may sell the first 2 customers I talk to and then get 18 “No’s” in a row. At the end of the day you average out your yeses and nos to get your LOA. Now, lets say you wanted to make 20 sales today, if you spoke to 100 people today and only made 10 sales then how can you make 20 sales tomorrow? You got it! Talk to 200 people.

#3 Up-Selling

I think this one of the most common areas where marketers and sales people drop the ball. They invest all this time and money into finding prospects then when they develop a buyer they just stop selling. Hello??? You have a buyer here. Buyers BUY. So keep selling! Suggest other products that might benefit the customer or perhaps a volume discount a second item. Whatever the case may be, you have to sell more or at least generate another lead from this sale. Ask them what friend or family member could benefit from an item like this of their own.

All you have to do is ask? Whats the worst that can happen, they might say “No, I’ll just take one.”

Let me ask you a question… when you go to McDonald’s and order a value meal dont they ask you if you’d like to “super size it”? Does anyone ever say “No never mind, I just wont eat anything at all now because you asked me to buy more.” Of course not! So what are you afraid of? Sell. Sell. Sell!

Joe Golson

Home Business Marketing

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Identifying your target audience is a key part of any marketing campaign, but when you’re talking about building your opt-in mailing list it’s only a small portion of it. You also need to consider what it is that your customers are looking for in visiting your website, and what is going to appeal to them enough that they will be willing to give you their contact information in order to receive it.

There is no 100% guaranteed method of opt-in list building, and this is why. There is nothing that all of your customers are going to want, all at the same time-unless you’re offering a million dollar giveaway, and we’ll talk about why that’s a bad idea in just a moment! Seriously though, your customers’ diverse range of interests, ideas and desires are going to make finding that one special incentive that will appeal to them a challenge.

As a general rule there are two things that your clientele are going to be looking for: information and products. If you can provide them with one or the other you’ll be well on your way not only to getting them to opt-in to your mailing list, but convincing them that they want to stay on your mailing list.

We’ll talk about the process of handing out products and samples as an incentive to opt-in in a little more detail when we get into our strategy session, so for the moment let’s talk about wheeling and dealing in information.

Information is the most valuable, most widely accessible and most difficult to come by asset on the web. Why? Everyone wants it, and no one wants to take the time to get it.
What am I talking about? What happened the last time that you went looking for information on the Internet?

I’ll tell you what happened. You entered a query into a search engine box, then spent the next two or three hours reading website after website after website to walk away with the same information you read in the very first article-which really wasn’t what you were looking for in the first place.

Thanks to the process of search engine optimization there are hundreds of websites out there at the top of the list in a search engine search for their subject that don’t really have anything valuable to offer. Web surfers looking for quality information on a particular topic are doomed to spend hours of their time searching.

Imagine that you are one of those browsers. If someone offered you a way to get a large quantity of quality information without having to search site after site, what would you say to them? You’d probably ask them where you needed to sign! As an information marketer this is exactly what you want your clientele to do-sign up for your mailing list in exchange for the valuable information that you have to offer.

How do you determine what it is that your clients want from you? When considering the question of using information or product marketing you should consider your market and what they were looking for when they came to your site in the first place. A good tracker should show you the links that have been directing traffic to your site, so it should be easy to pinpoint what advertisements and keywords are working for you.

If the majority of your customers are directed to your site from an advertisement detailing your products and services you can almost guarantee that you are working with a product-oriented group of browsers that are going to be interested in information but aren’t going to view it as a driving source. On the other hand, if your customers are repeatedly coming to you via the search engines and your alternate selection of keywords (other than your product name, that is) or if you find that your content pages are regularly being browsed you are sitting on a potential goldmine for wheeling and dealing in information.

You’re never really going to know before you launch a campaign what’s going to appeal to your clientele more, so you really need to just take a deep breath and take the plunge. If you’re offering a product sample and your visitors aren’t choosing to opt-in, switch over to a newsletter or other source of information. You can combine this information with special coupons and product offers to make it more appealing, combining the two to make it doubly appealing.

All the Best,

Joe Golson

Home Business Marketing

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There are literally thousands of ways to make money online.One of the most solid business models to ensure a continual monthly income is a subscription based membership website.

Members pay a monthly fee for access to a private member’s area where they can access your information. You can provide a variety of information in as many formats as you choose.You can offer articles, reports, audios, videos,teleseminars, downloads, software, almost anything you can imagine.

Even if you offer a low cost membership, it only takes a few members to make a comfortable income. A membership website that charges $9.97 a month, only needs 300 members to generate $3,000 every month.

And setting up a membership website has become remarkably simple with advances in software that can be set up in a couple hours, even by the average non-technical person.

It’s just that simple. In the beginning, it takes some time and energy to put the whole project together, but then it’s simply a matter of updating, maintaining and marketing. Solet’s look at the steps to put together a successful membership website.

Step 1
Choose a market. This is critical. You should look for a market you’re going to enjoy working in as well as a market people spend money in. People spend money where they are passionate. Markets like sports, pets, business, and hobbies all make hot markets to launch a membership website

Step 2
Test the market. Visit forums and chat rooms and ask people if they know of any good websites that offer up-to-date information.

Step 3
Use your research from Step 2 to develop a rough outline of what your website will offer your members

Step 4
Write a sales letter and have the graphics professionally designed. If you can’t do this yourself, hire a freelancer from elance.com or guru.com

Step 5
Set up the membership software to run the site.

Step 6
Populate the site with your content

Step 7
Market your site and let the cash flow begin.

7 simple steps and you’ve got a membership website that will generate a solid monthly cash flow for you. Each step takes some effort and energy, but you can have your first membership website completely set up and running in less than a month. Then you can repeat the process as many times as you like to increase your membership portfolio and your monthly income.

URGENT UPDATE

For 7 days, you can bypass the whole membership website creation process. Get your complete membership website, ready to upload to your server today. You can have a fully functional membership website ready to take orders in the next 2 hours. It’s only available for 7 days, so make sure you visit today… MORE DETAILS … CLICK HERE TO ORDER

Enjoy your day!

Joe Golson
Online Marketing Solutions

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Does the idea of working at home and earning money from the comfort of your own home sound appealing to you? More and more people are taking advantage of Home Business opportunities online to earn their own money and be their own boss while not having to leave their home. Working from home can be fun and easy. In as little as 30 days you can begin earning a profit from your online business.

Ever since the internet became part of our daily lives, internet businesses have been popping up all over the net. The convenience of the internet cannot be too understated. It allows people to communicate with those all over the world from home. It can enable people to have business meetings without leaving their home. . More people in the work force are working from home as it is not always necessary to go into the office. Still others are deciding to branch out on their own and create their own home business.

Anyone can earn a living working online from home. You just have to know what talents you do have and how to direct those talents. If you have a computer, you can use it to play games and e-mail friends, or you can use it to earn money. It is your choice. If you want to have your own business, be your own boss and work from the comfort of your own home, you can do so online.

Imagine sleeping in the morning and getting up whenever you please, making a cup of coffee and heading to the office which is located in your home - still wearing your pajamas! More people are doing this each year. Imagine being your own boss and not having to answer to anyone but yourself and your customers. Imagine having no limit on to what you can earn if you want to work hard.

The dream of working online from your home can easily become a reality if you are willing to learn how to start and run a home business. You can learn all about the different ways that anyone can earn money by working online from their home, no matter what sort of skills they have or do not have.

Working from home online and earning money should be viewed the same as any other off-line business that you begin on your own. You must keep accurate records and be disciplined. Realize that it takes time to get started and build up your business online. You can continue to work at your “9 to 5″ job when getting started, but in order for you to succeed and earn real money, you will have to treat your online money earning business as a full time job. That means that if you like to sleep late, you will need to also stay up late and work in order to succeed.

If you have the time and determination, you can be successful at earning money online from your own home, no matter what your skills or talents. If you are not self disciplined and fear that you may end up wasting time and not working when you are at home, do not worry. This is something that can be learned.The only thing you need to be successful and work from home online is a computer, a willingness to learn new concepts and steely determination. If you have those, you are ready to begin your new home business career and get on the fast track to earning money online from home!

Joe Golson

Home Business Marketing

Discover 5 easy ways to earn some money online

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