5 Reasons Why Driving Traffic With Opt In Marketing Works So Well
If you ask 25 Internet marketers what they think the best form of traffic generation is, you will likely get 25 different answers. One of those answers (and I would say the best method) would have to be opt in marketing and listbuilding, then communicating to that group via targeted email. I know many people would argue this point, but I would disagree with all of them. Below are your five top reasons why.
* Opt-in email marketing by definition is very targeted traffic, pretty much the most targeted traffic you can get. One thing you can do to make it even more powerful is to make agreements with partners in your niche. These agreements allow each of you to refer traffic to each other. This means a lot to the audience, and they take seriously wherever they’ve been sent. People sign up for your list because they are interested in what you have to offer, with the added credibility received through this referral. It works very well.
* The subscribers are already in your niche, so you do not have to sell them on the basic subject to get them to stick around. They have already opted-in and that expresses interest in the subject. Now, all you have to do is continue to give them useful content and great offers. If you build trust, create a friendly environment, and as a result trust, buying will be a natural result down the line.
* Although you have a captive audience, don’t forget to still test your pages and always look to improve the take up rates for each stage of your process. After your traffic increases you’ll have a great amount of data to test with.
* They are a trusted audience, and they trust you. As you know a good business person must gain the trust of his customers, or they will not buy whatever he is offering. With an opt-in list, just by signing up, they have taken the first step in a long, trust-building friendship. It’s the first mental hurdle. Another way to help them move forward
* I think the major advantage of an opt in marketing campaign is the numbers. It is so much easier to build a successful list than any other way to build a customer base using other methods. The reason is that you always have that audience to communicate with when the time is right.
An opt in list is your most valuable source of recurring and controllable traffic, simply put, because of its ability to build a very targeted and responsive audience that has trust in all your communications.
I think to overlook these factors is a grave mistake to your business. So with these reasons and facts in mind, everyone who is serious about their marketing campaign should not be without an opt in list. For more information on how I added 1,982 subscribers to mine in just 9 short days, get my complementary training resource below.
