Are Purchased Email Leads Lists of Any Value
Now that you’ve decided to embark on an email campaign, your next task is to build an email marketing list, but where do you get it from? Many people succomb to the pitfall of ‘buying’ email marketing lists. Don’t make the same mistake.
You’ve very likely seen the ads that offer you millions of email addresses for a relatively low cost, well if you fall for one of these ads, you will end up labled as a ‘spammer’ almost as quickly as you send the email. Likely the vast majority of the messages you send will end up in ‘junk’ boxes, and you’ll reap zero benefit from your efforts. A good 70% of the addresses you attempt to purchase are, in fact, bogus or have been duplicated and the remaining 30% have not requested to receive your message.
Some people elect to ‘rent’ lists from varying submission services, but this can end up costing anywhere from 20 to 30 cents per email.What is it that you do? Use these next seven ideas to get the ideas flowing and build your own targeted list.Keep in mind that your campaign will work best if you are able to send the emails to prospects that are pre-qualified and actually are expecting to hear from you.
The big question, “where do you find these people?” The best way is to use a diverse set of marketing methods, and to pay close attention to the web traffic you receive. Below you will find a list, contributed by an existing email marketing company, of things that will ensure your email marketing list is successful.
1. Your Webpage– request individuals sign up for your guestbook your online electronic magazine your newsletter, your offer for a free report or book and any contest that you have to offer. You should take care to position this opt in lead capture form on every page of your website.
2.Direct Mail Marketing — Send flyers or post cards to a general mailing list of potential customers.Design the postcards in a way that clearly compels people to visit your website to register for relevant information and possible free offers.
3. Consider Telemarketers — consider using a telemarketing service or telemarketing agent to make contact with your potential clients. Request that your telemarketers require e-mail addresses (it’s a good idea to offer incentives for having clients give out their e-mail address [contest, free trials, etc.]).
4.Use the Services of a Broker — Find websites with heavy traffic that make brokerage services available that can be linked to your offers and sign up forms. Most brokers will provide this service for an average of $.10 to $.15 for each email you send.
5.Do Door to Door Campaigns — you can hire students during their summer vacation months. Then students door-to-door, offering information exchange for e-mail addresses.
6. Consider Hosting an Online Contest — open contests are extremely effective way to obtain e-mail addresses.Request email addresses on the contest entry forms as a requirement for entry to the contest.
7.Face to Face Offers — if you are the proprietor of an actual retail or wholesale store, don’t hesitate to ask you customers for their email address when they check out.Consider also using surveys and contests via email to entice prospects to provide contact information.
In summary, there are surely a broad variety of ways to develop a list of eager buyers to target with your email campaign. You don’t have to resort to buying email marketing lists.
Consider also, that you’ll likely need to invest in email marketing software to manage your leads list and to enable the communications process with your prospects. For more information, see network online reviews for email marketing and list building tips and tricks.
