Bonding With Your Customers in your Opt-In Email Marketing Efforts
You always want to set things up so you customer is allowed to have a relationship with your brand and your identity. Remember that people buy from people that they know, like and trust. So, it’s important that the person or group of people that they are buying from are personable and relatable.
Any imagery should convey a friendly image and especially effective are things like using your emails to direct them back to smiling faces and videos that are welcoming and personable. This will make your opt-in email marketing seem a lot more personal.
Don’t think of your communications as offers and sales, but more as conversations that you’re having with a friend. That doesn’t mean you can’t get excited, on the contrary, let your natural emotions come through that fit the situation. If something is unique, very effective, or at a record low price, let your friend know in a very sincere manner what’s going on.
This friendly personality should be expressed in all touch points of your communications from your initial capture page, to your autoresponder emails, to your sales letters, and membership sites. Remember, the client wants to feel cared about, protected, and as you are their advocate in the market.
Another thing you can do to show your advocate status to them is to issue consumer warnings from time to time, on products in your niche which you don’t believe to deliver on their promises, and possibly a better alternative. This shows that you are not just a promotion machine but instead are on their side and that you yourself are an impartial customer in the marketplace. This will build big amounts of trust with the spectators.
Use testimonials and social proof throughout your materials, your emails, and sales letters wherever possible. Think of the major objections that people could raise to what you are communicating to your audience, and then let the testimonials prove that’s not the case. They can be text testimonials and for pages video works best. But in any case remember your first testimonials can be from friends as long as they are sincere.
Remember that you are speaking with your audience, and not to them. So incorporate things like surveys and polls to out exactly what Is on the minds of your audience. Remember to incorporate your findings into your future communications. I usually like to take 150 or more responses as a good sampling to cater my future communications and content creation.
Also, remember the demographics (age range, gender, personality types, income levels and associations) etc of your group. If you don’t know, learn more about your customers through more interaction as above.
You’ll want to ensure that all your communications as well as pages are readable. Make sure there are defined sections and plenty of breaks to break up the logical flow and processing of the information.
These techniques will allow more bonding with your audience and build a feeling that you are interested in their needs and wants. This will build an intense purchasing atmosphere for your customers and seriously increased sales for your business!
