Email Marketing Opt In Quick Copywriting Techniques For Huge Results!
This article will tell you the basics of how to move create impactful headlines and subheads, and increase your email marketing opt in rates. It will also show you how to appeal to ALL reader types.
Remember, the cardinal rule of copywriting for high email marketing opt in rates, is that the copy must be 100% customer focused. (In case you’re not sure, copywriting is just communication about products and services via text.)
There are a few elements of the page which are highly in your control and can make or break the attention level that you’ll achieve.
Firstly, remember that people make a decision as whether to engage with a page within 1-2 seconds. This means that you literally have to arrest their attention within this time, or they will be gone forever.
There are really only 3 ways to do this: A Compelling Headline, An Autoplay Video, or A Stunning Graphic. The graphic is much more subjective and the video a bit more work, so let’s start with the headline.
Bold fonts in black and or/red work very well for these type of headlines. A good way to find great headlines is to look throughout the Internet for very compelling pages (that would cause you to opt in), and create a swipe file of the best of the best on your bookmarks.
You may even want to print some out and some people go as far as writing them out longhand, to retrain the brain. Another great source of top headlines and sales letters can be found on the AWAI (American Writers and Artists) website, called the 50 best selling direct sales letters of all time. It is part of their 6 Figure Accelerated Copywriting Course.
In any event, remember to model success when you want to be successful. There’s one example of a letter from American Express that has made over 1.5 Billion USD in sales. Good example to study. In any case, don’t re-invent the 100+ years of tested and proven types of wording that converts.
So out of your study, create perhaps 10-15 nice headlines that seem to convey a sense of urgency, exclusivity, and value that you’re looking for.
The second element you’ll need is a good sub-headline. The sub-headline is that text which is in a slightly smaller font that comes after the heading and frames it further for the reader. The main point of the sub-headline is to draw down the attention of the reader to the call to action.
The sub-headline brings the reader into an active reading state and draws the eye down the page. However if you imagine a newspaper, you’ll know that most people will only read what’s above the fold (the headline above where the paper is folded).
It’s the same when we talk about a web page. You need every element to draw attention, further draw in, give a top benefit or two, AND give them the chance to opt in- all above the fold.
Some people are impulsive in a way, and will quickly sign up while others will want to be more analytical and read the whole page. Some will scan portions and scroll all the way to the bottom. No matter what type of person has landed on your page, why not satisfy all of them? Give them multiple opportunities in their own process to take the action.
And, that means putting the opt-in form all over the page. At the top, in the middle, and at the bottom- so as to satisfy all personality types. This will increase your opt ins greatly, and build your list all that much faster! Cast the widest possible net (within your niche) to capture all learning styles involved.
