Emails Addressed to Persons Name Got 400 Percent Improvement in Sales
Email communication is speedy, free (mostly), and can be a persuasive tactic in your marketing, though you might be inclined to think otherwise these days. Despite the horrible growth in email from spammers, studies show that using email as a marketing tool does still result in sales.
Epsilon published survey results showing that almost 85 percent of email receivers actually clicked through a link for more info, if the original message seemed relevant to them personally. Nearly 72 percent of people who took a survey purchased an item from an offer described in an email. More than half said they forwarded an email with product information to friends. So email referrals could even be a great source of mlm leads.
Include your customer’s first name in the body text and in the subject line to better your results. Research studies point out how writing to your prospect by name has improved click-throughs to website pages by 43 percent; has skyrocketed sales 400 times, and dropped requests for removal by more than 40 percent. If you are using mlm software to contact leads, program it to personaly address each receiver.
Explain in your message the reason you are writing and do it right away and more people will read your email. Don’t fill your email with words, make your point quickly and concisely. Maybe you are announcing a special offer with great savings or a discount if they attend your seminar. State why your are writing, briefly and clearly; also letting them know who they might know you. If they might remember you from before, remind them of how you know them.
People will hate you for sending spam, sometimes even if they’ve given permission. If a recipient requests to be taken off of your list, make sure you do that. Be sure to include a “remove me from your list” link somewhere near the end of your email. Whatever you do, avoid getting branded as a spam emailer. Because so many detest spam, complaining to the sender’s web host can get the sender’s site shut down. Sending unsolicited bulk emails can generate complaints that could lead to your facing court time.
“A spammer is like someone who stands on a street corner, hands you an ad circular, and then kicks you in the shins.” Anonymous
Some Email Marketing Tips
Schedule your emails to arrive in the afternoon sometime; that’s when people receive less email.
A message that can be read from a single frame on your screen is more likely to get read. Link to a page on your site with more information.
Your message’s spam score increases if you attach photos. If your message has an attachment, your recipients ISP may block or filter your email.
Mark Joyner once revealed how a survey his business took showed more sales came from Friday emails.
Email signatures are underused and yet an effective place to include a link to your site for more information. Email signatures are as good as free ads, without any extra work (once set up.). Email signatures conclude your messages like postscripts end business letters.S. and reports revealed that PS areas get more attention
