How Not Only What You Say, but How You Say it Can Effect Your Opt In Marketing
In most sales and especially opt in marketing, the attitude you present in your writing not only says a lot about you, but it is actually all the customer has to go on most of the time. Maybe they will judge you by your landing page, but most of the time it’s the voice in your communications on your listbuilding.
Another thing to remember when dealing with opt in marketing is that you have this very limited time frame to keep your customer’s attention. You get one maybe two opt in messages at the most. If they do not like what you say, but more importantly how you say it, they will unsubscribe from your list. What I want to give you are three tips or methods to shift your attitude to send either better messages or improve upon already successful ones.
How you say what you say!
*Non-manipulative selling: This is a tricky one to get down. But it is all about steering the customer where you want them without seeming like you are. Keep this in mind all the time.
The best way I can think to pull it off is to give the reader several options that they can choose and have them lead to different landing pages. Now of course, you can have all of them selling the same product. They should just look different, so it looks like the customer has a choice.
*Non-threatening selling: This one seem obvious to some of you, but not so much to others I have talked to this about. You do need to be convincing.
It is good to give the customer limited offers, but they should never feel strong-armed into a sale in real life or on an opt in marketing list. Even more so online, because as I said if you push them, you are likely to push them away. Then, they will just go to one of the other people in your niche and buy their products.
* Total Product Knowledge: This means that everyone who works for you has total knowledge of your product. If you are doing any sort of outsourcing just make sure that you provide your employees with your product and are ready to answer any and all questions from them.
Also this extends to you having total product knowledge. Even if it is an info product you wrote, you need to know it inside and out because your opt-in email marketing subscribers will think of questions and comments you had never thought of before. Trust me on this, this is a very important step.
Just keep in mind when preparing your communications with your opt in list that how you say something is much more important than what you say to your customers. Treat them good and they will become long-term, trusting subscribers.
