How To Build A Large List With Email Marketing
One of the strongest tools in an Internet marketer’s arsenal is email – and with good reason. Generating a large list of targeted prospects is a wonderful asset to have. Yet, many people stumble when looking to put together their lists because they don’t know how to begin. Just how does one start getting people to subscribe?
The first thing to keep in mind is that people are getting more and more used to marketers asking them to fill in their name and email address. Therefore, it’s simply not enough to just put up your opt-in form and hope for the best. You truly need to “sell” the opt-in, and one of the effective ways to do it is with a giveaway or ethical “bribe”. Write a free downloadable report around your main subject and give it away to everyone that fills in their name and email address. This is a great way to persuade them to take the time to fill in your opt-in form.
Your bribe doesn’t need to be a report. It could be a video, an audio interview with famous personality respected in your industry, or maybe even exclusive access to some VIP part of your website. Whatever you offer, the key is to make sure that your giveaway brings excellent value to the subscriber. This does two things:
- The user will start to form trust with you, which means that promotions and recommendations are more likely to be accepted.
- If the content is well made, there’s a good chance that the subscriber will help you promote your stuff by telling their friends about it.
In many cases, this giveaway constitutes a first impression of sorts, and as we all know, a first impression is critical. Therefore, make sure that your giveaway is well done and provides true value to your audience.
The second point may seem obvious, but you would be surprised how many people don’t do this. Ensure that your subscription box is in a highly visible place above the fold. Above the fold is the portion of the screen that is visible before you have to move downwards. The fact is that visitors are more likely to notice your subscription box if they don’t have to scroll down to see it. To make your opt-in box more visible, try a color that stands out from the rest of your website. You can even try to add arrows or other graphics to draw attention to the opt-in box. Also, be sure to show the user your awesome giveaway for opting in.
Finally, in your opt-in box, always remember to summarize or point to your privacy policy. SPAM (or junk email) is a huge issue, and many people are turned off from email marketing in fear of having their email addresses distributed or sold.In order to get people to opt-in, you need to be able to convince them that you are worthy of their trust and that you will not sell their email without their permission. By doing so, your opt-in rate will noticeably increase, so take the time to ease the minds of your visitors.
As long as email exists, email marketing is not going away. By utilizing these methods, you can also start growing a targeted list of subscribers that are open to your messages.
Email marketing works really well if you can make a list targeted around a particular niche. Master niche marketer Mark Dulisse has launched a new course called IM Niche Formula. A struggling single father of three young kids, Mark was able to rake in a huge income online using both niche marketing and web 2.0 tactics. Go to http://imnicheformulabonus.org for a detailed IM Niche Formula review and discover a massive IM Niche Formula bonus package!
