Make Email Marketing Personal
The technical options that you have make possible personalized responses from your autoresponder that can seem like the real thing. All the online customers did not know about autoresponders, so give them the sense that you created an email just for each reader.
When you write message, write it in a friendly way just as it is intended for your friend. Then edit out the friend’s name and set up the message so that your autoresponder takes over and inserts the prospect’s name.
Personalization isn’t just for emails – use it as an intro to your ezine, too: “Hi, Susan, here’s some great new ideas for using the XZY Information system that I know you’ll appreciate.” Use the name that the prospect gives in the information gathering form.
Add the name naturally as it would occur in conversation. Internet marketers can make the mistake of over-using the name just because it’s easy to insert electronically. Read the message loudly.
Would you use the name that many times or does it sound phony? Yes, people love the sound of their own names, but when it’s over used, the reaction is that you’re being a fake and that send the buyer fleeing.
Don’t let spell check defeat you. Take great care when you type a name into the autoresponder list. If the name was automatically added to a list, don’t change it. Some names are spelled differently according to the purpose.
There is an ongoing dispute between Teresa and Theresa as to which is the accurate spelling of the name. Answer: the pronounciation she wants! Also, be careful that the name isn’t changed in the final spell check.
By pass questions relating to marital status. While doing any correspondence do not add Ms, Miss or Mrs. For one thing, email isn’t that formal. You will probably wrong most of the time than right if you made a guess.
While the generic “Dear Friend” or “Dear Internet Marketing Friend” seems cold, at least it doesn’t make obvious mistakes that are humorous to some people and blatantly offensive to others.
Use the name when you ask for the order. Remember to be friendly when you make the final pitch. What’s more appealing to you: “Everyone needs this marketing package to increase sales” or “ I want to see you enjoy the kind of success I’ve had with this product – so, Stan, are you ready to make serious money online? If you are ready then click here. . . .but wait, Stan, I’ve got one more extra benefit that’s just what you need!”
That’s a personal close using the name and showing interest in the prospect’s success. Make it personal, make it friendly and keep on contacting your customers in your list so that the first sale is not the last sale.
