Discover the Secret to Great Word of Mouth Marketing Campaigns
Even in today’s technology driven world, word of mouth marketing is a very powerful way to get tons of new customers to your business. The concept behind word of mouth, or any other type of marketing campaign for that matter, is simple – you reward the person who brings you new business. What makes this type of marketing so highly effective? Let us take a look.
People love to get rewarded for their actions. People really love to get recognized for what they do as well. Combine these couple of things together and you have got an excellent incentive for a word of mouth campaign. In this type of marketing campaign, you can reward your customers who give you new business in two ways.
1.You can give them an incentive or reward. This could be many things – money, gift certificates or even service credits.
2.You thank them for their effort. A great idea is to display their names and thank them for their efforts in your business magazines or monthly newsletters.
These two things can make people very happy and satisfied – happy to get something useful and satisfied to know that their effort has been successful.
Here are some useful tips to help you set up your word of mouth marketing campaign the right way.
1.The incentive that you give should be valuable to the customer. Money is the choice that comes to mind first, but some people could feel uncomfortable with cash rewards. In my opinion, gift certificates are always the most usedful and an excellent choice. You can choose multiple denomination gift certificates from Amazon – they are always an excellent selection. You can also give free food passes for your customers at local restaurants, wine clubs, spas, movie theaters, and so on.
2.You must make sure you let your existing customers know that they are being rewarded for any referrals. In your office, put a magnetic board on the wall and always keep a list of the names of people who have referred customers to you on it. This way, your customers can see their names on the notice board every time they come to your office and this will make them feel really special.
3. When you send out business newsletters about your word of mouth campaigns, you can mention the names of people who have referred a lot of high value customers. Your newsletters reach everyone in your mailing list and you can imagine how happy your customers will be if they see their names in there. This clearly shows your customers that you appreciate their business and whatever they have done for your company.
4.When planning to conduct a sales event or a meeting, simply ask your existing customers to bring their associates or friends along and offer them gift certificates or some sort of discounts in return.
5.Whenever your existing clients bring some new customers, make sure to thank them immediately. Call them, send them a mail, send them a text message, or send them a thank-you card. Find a way to make sure they understand that you appreciate their effort.
This is pretty much what you need to know about word of mouth advertising campaigns. Remember – they cost so very little, they increase brand awareness tremendously, and increase your customer base. If you want to achieve the best results, be sure to set up a great marketing campaign today.
