Easy Ways to Spend Less and Get More Out of Your Google Adwords Campaign
Optimizing your Google Adwords campaign is an ongoing process, but many people resort to a trial and error process that ends up costing them hundreds, even thousands of dollars from their marketing budget as they tweak and refine each ad campaign.
Google Adwords pioneers such as Perry Marshall, the author of The Definitive Guide to Google Adwords discusses this aspect of Google Adwords campaign management in great detail. He outlines specific steps and strategies for getting results as soon as you start your campaign, and offers suggestions on ways to refine your campaign as each day or week goes by.
You don’t have to throw your money away when you learn the tips and strategies that affiliate marketers and Adwords experts already know; you can actually end up spending less on your ads than competitors in your niche by picking specific keyword segments, monitoring your results and changing your ads regularly. Here are some essential tips for getting results with Google Adwords and spending as little money as possible during the process:
First, don’t pay for top spot placement. The first or top spot in the Google ‘Sponsored Searched’ results is typically seen as the one producing the most conversions from visitors, but this is a fallacy because in reality, the second and third spots usually get the higher conversion rates. The benefit of bidding for spots outside of the top spot is that you can pay a much lower price and still get plenty of exposure for your target market. This is because most visitors searching for an info usually scan down the list, thus, all ad placements receive an equal amount of attention and click-throughs.
Next, eliminate negative keywords from your list. It’s common to find that you get hundreds of clicks from a particular keyword or keyphrase, but with very low conversion rates. The presence of negative keyword in your ad campaign may affect the overall quality and quantity of your traffic, people may feel frustrated if they don’t see the info they are searching for.
Last, avoid bidding on keywords that are too general.Aiming for a very targeted traffic towards your site does not necessarily mean it’s fine to be wasting resources (such as time and money) by bidding on broad match keywords. Refer to the ‘advertiser competition’ results for those keywords; and if the bar is colored more than halfway, you may encounter difficulty bidding for a lesser price with the word. Instead, observe those that have low color indicator although this may require you to go through the list; remember, any keyword that is not highly competitive can also allow you to bid for a lower price. You can use the ‘exact match’ feature on the Google Adwords Keyword Selector Tool to drill down your search.
You can utilize a variety of strategies to enhance your Google Adwords ad campaign so you can make the most of your advertising and to establish market reach. Apply any of these strategies or techniques as you optimize your Adwords program so you can start bidding on winning but low-priced keywords.
