Increase Your Audience – Online Marketing Goes Viral
Do you really need viral marketing software? Here’s a look at the five elements of an effective strategy. After you study these, you may decide that what you need is something different.
Offer something free. What you choose to give might be simply information, an ebook or even software. For example, you might offer a free download of a “basic” software program that you have created. However, to get the “premium” version or membership, the customer would have to pay for it.
Quite a number of video game providers use this method. You may play these games free, but to get certain features or limited time, you must pay for the “complete” version. People that love the game and get addicted to it in the trial, will often pay for the extended version. Viral marketing software cannot tell you what to give away. Only you or a company that offers personalized service can determine that.
The second element is to design a method that allows your specific offer to be transmitted from a single person to everyone they know. Most often, this is done through email marketing. When a person surfs the net and comes by something useful, funny or interesting, they tend to share it with on average up to 6 friends, according to surveys. You can envision how the number of people that you can contact grows very quickly, which brings us to the next element.
You must be able to effortless and effectively handle the increased influx of business. Oftentimes, this means that you need an auto-reply generator or other “assistants”. You might need to increase your stock, if you are selling an item or even overhaul your site to handle massive traffic. If you provide a service, you will need to determine just how many new clients you can handle. Is is possible that viral marketing software do that? No.
The fourth element is to take advantage of common reactions. So, for example, a reaction to a picture of food that looks tasty is hunger. If you sell food, you want photos in your e-mails and on your websites that are “appetizing”. Another example is the “what can it do for me” mentality. Consumers probably don’t want to know all the details about a car’s reinforced side beams. They really just want to be sure that the car will be as safe as possible in the event of a collision or accident. Show and tell a potential client what your product will do for them and you will have a new customer.
Last, but not least, is to take advantage of existing communication networks. That’s the one thing that viral marketing software might be able to do for you. But, it cannot offer everything that you need for your campaign to be a success.
