Posts Tagged ‘Email Marketing Opt In’
How Not Only What You Say, but How You Say it Can Effect Your Opt In Marketing
In most sales and especially opt in marketing, the attitude you present in your writing not only says a lot about you, but it is actually all the customer has to go on most of the time. Maybe they will judge you by your landing page, but most of the time it’s the voice in your communications on your listbuilding.
Another thing to remember when dealing with opt in marketing is that you have this very limited time frame to keep your customer’s attention. You get one maybe two opt in messages at the most. If they do not like what you say, but more importantly how you say it, they will unsubscribe from your list. What I want to give you are three tips or methods to shift your attitude to send either better messages or improve upon already successful ones.
How you say what you say!
*Non-manipulative selling: This is a tricky one to get down. But it is all about steering the customer where you want them without seeming like you are. Keep this in mind all the time.
The best way I can think to pull it off is to give the reader several options that they can choose and have them lead to different landing pages. Now of course, you can have all of them selling the same product. They should just look different, so it looks like the customer has a choice.
*Non-threatening selling: This one seem obvious to some of you, but not so much to others I have talked to this about. You do need to be convincing.
It is good to give the customer limited offers, but they should never feel strong-armed into a sale in real life or on an opt in marketing list. Even more so online, because as I said if you push them, you are likely to push them away. Then, they will just go to one of the other people in your niche and buy their products.
* Total Product Knowledge: This means that everyone who works for you has total knowledge of your product. If you are doing any sort of outsourcing just make sure that you provide your employees with your product and are ready to answer any and all questions from them.
Also this extends to you having total product knowledge. Even if it is an info product you wrote, you need to know it inside and out because your opt-in email marketing subscribers will think of questions and comments you had never thought of before. Trust me on this, this is a very important step.
Just keep in mind when preparing your communications with your opt in list that how you say something is much more important than what you say to your customers. Treat them good and they will become long-term, trusting subscribers.
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Building Interest in an Email Marketing Opt in List using Autoresponder Messages
There are several ways you could build interest using an autoresponder to increase your customer base with an permission-based email marketing opt in list. There are many unique methods you can use in this medium to increase your list without doing any work after the initial messages have been written. This article will cover a few of these. With a little creativity, you can spin these to create many more opportunities for yourself.
Build Trust and Friendship Using Your Opt In ListBuilding
The first of these and perhaps the most important is the ability to build trust and friendship using only pre-written messages. I know that you will have to anticipate the reader’s response. However, if you know your niche well enough and know what customers within that niche expect, then you should be able to give them what they want without needing individual feedback from them.
The first step in building trust on your list as I have said before is to ALWAYS provide your customers with useful and accurate information in your messages. If you do not do this, you will run some of your potential customers to competitors.
You must also give them good contact info and have a good link to your best landing page within EACH message. If the customer reads the message and then wants to learn more, he will have a quick, easy way to follow up on these thoughts.
Provide Informative Emails, not Constant Sales Pitches
You must be careful to not always push other people’s product. You can of course do this some as it gives your subscribers variety, which is very important. At the same time, too much variety is bad. If all they have to go on is your recommendations of other people’s products, then why would they look at your page?
Provide a Solution to a Problem through Each Step of the Opt-In Email Marketing
You should start slowly and with care at the beginning of an autoresponder sequence. You should give the subscribers a chance to get to know you as well as you them. Give them a problem, one that you can provide the answer to easily. But not right away, you must slowly give them the answer to the problem.
Another thing to make sure of is that the problem is relative to your niche. Most importantly, do not give your customer the end all, be all answer on the list. Let them know that it will be provided for in your product, which of course can be located on the web page that you have provided the link for at the end of each message.
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Exploding Interest in Your Email Marketing Opt In List
There are several ways you could build interest using opt in marketing to increase responsiveness and buying in your customer base. You can set these messages up before hand, then have that work for you 24/7. This article will cover a few of these, and how you can turn your listbuilding into a profit center. With a little creativity, you can spin these to create many more opportunities for yourself.
Build Trust and Friendship Using Your Opt In List
The first of these and perhaps the most important is the ability to build trust and friendship using only pre-written messages. I know that you will have to anticipate the reader’s response and what they’re feeling and thinking. However, if you know your niche well enough and know what customers within that niche expect, then you should be able to give them what they want.
The first step in building trust on your list as I have said before is to ALWAYS provide your customers with useful and accurate information in your messages. If you do not do this, you will turn off some of your potential customers. This is especially important when you do reviews and communications related to the buying cycle.
You must also give them good contact info and have a good link to your best landing page within EACH message. If the customer reads the message and then wants to learn more, he will have a quick, easy way to follow up on these thoughts.
Provide A Mix of Content and Offers, not Constant Sales Pitches
You must be careful to not always push other people’s product. You can of course do this some as it gives your subscribers variety, which is very important. At the same time, hard selling doesn’t work online or offline.
Provide a Solution to a Problem through Each Step of the Email
You should start slowly and with care at the beginning of an autoresponder sequence. You should give the subscribers a chance to get to know you as well as you them. Sell YOURSELF hard first, that’s the most important point. Give them a problem, one that you can provide the answer to easily. But not right away, you must slowly give them the answer to the problem.
Another thing to make sure of is that the problem is relative to your niche. Most importantly, do not give the customer ALL of the solutions for free, but do give them a taste for free as you proceed so they can see the quality is very good. Let them know that it will be provided for in your product, which of course can be located on the web page that you have provided the link for at the end of each message.
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Use Opt-in Email Marketing How To Create Money From Thin Air
How do you barter using information, and how does this help grow your business? First, let’s look at the definition of barter. The common meaning of bartering is “a medium in which goods or services are directly exchanged for other goods and/or services without a common unit of exchange.” In this case, really information you possess for the money others possess.
So with this in mind, the common unit of exchange within any opt-in email marketing system is information. This is the new currency of our modern online age. First seek to understand, and provide value, before being understood. If you want to get something from someone, then the best thing you could have to trade is information they wish to possess. That’s a key to opt in marketing.
This leads us to your opt-in list where you are giving the subscribers information that you know they want, otherwise they would not have opted in to start with. In exchange, you are listbuilding and getting something from them that you want, which is a good relationship and a strong buying environment.
Meet and Exceed Expectations in Your Email Marketing Promises
This means that first you must give our subscribers what you promised them. The best thing you can give them at this point is some very useful content within your chosen niche, that solves an immediate problem. This will compel them to give you information in return about themselves and their core motivations for being on your opt-in list to begin with.
In order to have to create great trust and a positive environment, for your audience, you should provide sixty percent good content to forty percent sales material. Any less content than that, and they’ll feel that you are selling instead of communicating
As a respectable businessperson, this is not what you want. The customers must think they are getting the good deal, not us. If they believe they are not getting the good deal, there is a chance you will lose them before you can get them in a long term relationship built on trust.
Providing Value And Receiving the Return
You are in a very unique position to barter since you are the one communicating with your email opt-in marketing list. You have a captive audience, well at least at first you do. It is your job to keep the customers that sign up for your list. By giving your customers good content they can believe in, you will build honesty-based relationships with them.
So when you do send out sales material your customers will be much more likely to give it a chance. So stay true to what you believe and always try to give more than you take. Your client base will feel a feeling of importance, and this will take your business to that place of success you’d like to see. As you serve more people, your success will continue to grow!
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Communicating through the Sales Process in Opt In Marketing
Psychology teaches us about how people interact with your sales page and therefore your opt in list. Web sales in opt in marketing, are based on how we present ourselves and build trust, and more importantly how the customer reacts to what we are showing them. If they view you well and you seek to solve their problems through your offerings, they will respond well!
These following five things are all things that occur under the page design. Things the customer is not even aware of on a conscious level, but they are really more important than what images you choose, how big to make your font, whether to make your headlines red or yellow, or any one of the hundred other choices that go into making a squeeze page for your opt in form.
In any opt-in email marketing campaign, listbuilding effort, and sales page sequence, keep these five things in mind.
* Be aware of your web path: This is the path that leads your customer from one page to the next in the order that leads them ideally to the sale. Web marketing psychology states that if your sales path is too linear, you will scare potential customers off with this tactic.
Instead, you need to give them options. Do not just give them the option of clicking on A which leads them to B which leads them to the sales page, instead let the customer choose between A or B. Then have that lead them to C.
There you can give them the option of either D or E, which then will lead to your sales page. Sometimes what’s great is to have the regular offer, a very compelling offer (eg: 2 for 1 on the same page etc), and a decoy offer- which is unattractive comparitively. This will cause them to choose what you’re directing them to, while giving them the feeling of choice.
This way they will feel as they have made all the decisions and arrived at the sales page because they wanted to, not because you pushed them into it.
* Get smarter with every click: This is aimed again at the customer. With every step they take towards your squeeze page, you should be giving them a little more information, but not too much. You want them to have just enough information that they want to click on the next page until finally the only way to learn the true solution to the problem is to sign up for your opt in form.
* Do not ramble or waste their time: You should always keep your content clear and useful within the niche you have chosen. If you ramble off too much to the side, you might bore the customer or worse yet make them think about something else they want to look at. Remember, attention spans today are short. You should liven things up where possible, with nice graphics, video and audio.
* Stay focused: Stay focused on your niche. Not just during your communications through your opt in list but all throughout your sales path. Make sure they all are related to your niche in a very direct way.
* Sincerity always wins: This is a very important one for me. I believe that honest marketing with an aim to help others, is what makes sales. If you make a promise in your communications or on your pages, deliver on what you promise, and overdeliver where possible. For example if you say a free gift is on offer, make it straightforward to receive it.
At the end of the day, it is all about communication and building trust to create a buying environment. If you follow the path before you, the customers will be yours. Just be sure you provide them with honest, focused and clear content. Lead them down an intelligent path of persuasion with a view to help, and you will find that nothing can stand in your way!
