Posts Tagged ‘Email Marketing Opt In’
5 Reasons Why Driving Traffic With Opt In Marketing Works So Well
If you ask 25 Internet marketers what they think the best form of traffic generation is, you will likely get 25 different answers. One of those answers (and I would say the best method) would have to be opt in marketing and listbuilding, then communicating to that group via targeted email. I know many people would argue this point, but I would disagree with all of them. Below are your five top reasons why.
* Opt-in email marketing by definition is very targeted traffic, pretty much the most targeted traffic you can get. One thing you can do to make it even more powerful is to make agreements with partners in your niche. These agreements allow each of you to refer traffic to each other. This means a lot to the audience, and they take seriously wherever they’ve been sent. People sign up for your list because they are interested in what you have to offer, with the added credibility received through this referral. It works very well.
* The subscribers are already in your niche, so you do not have to sell them on the basic subject to get them to stick around. They have already opted-in and that expresses interest in the subject. Now, all you have to do is continue to give them useful content and great offers. If you build trust, create a friendly environment, and as a result trust, buying will be a natural result down the line.
* Although you have a captive audience, don’t forget to still test your pages and always look to improve the take up rates for each stage of your process. After your traffic increases you’ll have a great amount of data to test with.
* They are a trusted audience, and they trust you. As you know a good business person must gain the trust of his customers, or they will not buy whatever he is offering. With an opt-in list, just by signing up, they have taken the first step in a long, trust-building friendship. It’s the first mental hurdle. Another way to help them move forward
* I think the major advantage of an opt in marketing campaign is the numbers. It is so much easier to build a successful list than any other way to build a customer base using other methods. The reason is that you always have that audience to communicate with when the time is right.
An opt in list is your most valuable source of recurring and controllable traffic, simply put, because of its ability to build a very targeted and responsive audience that has trust in all your communications.
I think to overlook these factors is a grave mistake to your business. So with these reasons and facts in mind, everyone who is serious about their marketing campaign should not be without an opt in list. For more information on how I added 1,982 subscribers to mine in just 9 short days, get my complementary training resource below.
Email Marketing Opt in Domination How to Build Your List
The importance of an email marketing opt in list can’t be emphasized enough, because it builds trust with your list.
What you have to figure out, though, is how to really capture the attention of your audience. One important piece of any opt in campaign is the special offers you provide through your communications. There are some things you can do to make those offers stand out and take your listbuilding efforts to the next level:
Never forget FREE and a spirit of giving builds a bond. If you give your customers something free, they will remember. This helps build rapport between you and your customer. So when it is time for them to take advantage of your special offer, they will. This is the one of the magic formulas of opt in marketing, that is creating a sense of obligation through giving up front.
Always remain personal with the customers. It does not matter if you are offering them something on a squeeze page or through your email marketing opt in list. Remain a person to them. Talk to them one on one. Always pay attention to them.
Even if your whole list is set up with an autoresponder, find ways to make the copy more personal. On your squeeze page you can have your photo and a signature, so they will know who they are talking to, and feel a bond right from the beginning.
Make your Subject Lines Compelling and Generate Curiousity. Imagine if you will for a minute that your intended customer has 10 or more other opt in lists in their inbox. What makes yours stand out?
The subject line is the best weapon you have at his point, so make use of it with every mailing.
Try to keep the design simple with no distractions when designing the layout of the squeeze page or emails for your opt in list. There should be no other links other than the ones you want the customer to follow. Large fat arrows pointing to the opt in box are very effective.
Use the right language. This means you need to able to at least sound like an expert in your chosen niche, even if you are not. All that is usually required is a small amount of research. You need to find and subscribe to a few of the top blogs in your niche, read and post on the forums related to your niche, and ask questions. Stay on top of every aspect of your niche.
You should use as many power words as possible in your sales copy. Words and phrases such as Click Now, Limited Time Offer, Discover, Revealed, Who Else Wants To?, Click Here, Don’t Miss Out, Act Now, etc… Use these to get people’s attention and to draw them into a certain areas of your copy.
My last piece of advice is to join email marketing opt in list in your niche and see what is hot right now among your peers. Read their list carefully and be aware of anything that really gets your attention. You have to find ways to incorporate things you found that you like into your list. This will not only be appealing to you but also the list members. At the end of the day, it is all about meeting them where they are and solving their problems, isn’t it?
Email Marketing Opt In Building the Foundation For High Response Rates
Building good rapport is essential to any relationship. How can you ensure that you’re starting off on the right foot with your audience in your Email Marketing Opt In efforts?
Here’s a few ways to build the way people perceive you in the marketplace, and will help them to form natural bonds with them.These natural bonds will tear down the natural resistance that all potential buyers in a marketplace have to marketers.
Remember, just as if you meet someone in a social setting, you’re probably not too interested in what they know until they know how much you care.
You’ve probably heard this, and if you’ve ever read Dale Carnegie’s How to Win Friends and Influence People, you’ll see that a feeling of importance and acknowledgment is what people are after, at their core level.
Remember, whatever marketplace you’re in, the primary thing you’re selling is hope and acceptance, and secondarily your products and services.
People connect with people before they make purchases. If there is trust and good connections there, buying, selling, and the general exchange of trust will be there also. It will flow naturally, with no need for ad pounding or hitting your list over and over with promotions.
You will promote and they want you to promote. But remember, to sell your personality first and sell the trust first. Then promotion will be a pleasure and not come across the wrong way. They need solutions to their problems.
They want to spend money to get there, but they want to pay people they like for things that work. Don’t forget any part of that statement!
It’s all in the spirit of the exercise. Where is your heart? Ask yourself this before you enter a new marketplace.
So, you know where your heart should be for maximum results in the quickest time possible. But, what are some practical things you can do to come across the right way and build that trust and rapport early on?
Here are some great ways to do that:
1) Let them know your intentions up front. Put some stories and color in there, and let your personality shine through. Remember, show a little vulnerability and be a real person. Everyone knows other people aren’t perfect, so if you are Mr or Miss Too Perfect, that will lose some trust!
2) Make your interactions entertaining as well as educational. Remember again to put in things like video, audio, pictures, stories and you’ll reach so many more people rather than just text alone.
3) Be sincere, and support enquiries and questions in a friendly way. This doesn’t mean to go overboard with long emails back and forth, but do answer in a timely manner and be friendly. Remember its so much easier to retain a good person on your list, than go get new ones!
4) Make every communication a pleasure, and ensure that people are seeing quality and associating with your name or your organization’s name. Yes, mistakes will happen of course, but just correct quickly and take ALL the blame. Throw in an extra bonus for their trouble! But, know when to cut the cord too when someone is being aggressive etc.
5) Surprise and delight whenever you can.
6) Have fun! Remember it comes through on your communications 100%. People are attracted to those they want to be like, and they want to be happy. So, if you’re out of balance and tiring yourself out trying to make everything happen TOO fast, then that will come through. Sometimes less is more!
7) Remember a List is an Audience. They are people who need solutions and support, and to be cared about. Never forget that and you won’t go wrong!
Email Marketing Opt In Using Powerful Testimonials to Gain More Opt Ins for Your Business
Remember customers are looking to go through a process of micro-commitments throughout their relationship with you.
What’s the first psychological hurdle that they face in the beginning of your relationship? It’s the exchange of information and giving up a little bit of their privacy in exchange for some introductory value that you can provide for them.
What is the main question that is on the mind your potential customer base? Basically, is it simple, can I do it, and does it really work?
What’s the easiest way to answer these fundamental questions for your prospects in your email marketing opt in campaigns?
I’m sure you’ve heard the expression that it’s not what you say, it’s what they say that matters. And this applies directly to this situation. Nearly all potential opt-ins understand that there is a sales process involved somewhere down the line, so we want to build trust with them, even from the beginning.
So, of course, we want to provide them with a free gift of value at the beginning that solves an immediate problem they’re probably having.
But how you can disarm suspicions right up front, and build some real trust? Well as mentioned before it’s not what you say, it’s more what they (or their peers) say, that lends the most credibility.
Inserting short testimonial quotes into each stage of the process, is very effective. Not many people are teaching this at the moment, but why not insert a short warm testimonial right into your opt-in page? This will show that real people are having great results with this process, and it’s not just another place that wants to collect your information.
So, again what people want to know about any product, service, or even free information in exchange for their details, is that it’s simple, it works, and it can work for them.
So, in the documented results that you put in make sure to put specific numbers, amounts, and timeframes. For example don’t put that you can lose 20 pounds with this product. Instead state something like the average customer has lost 18 pounds within 4 weeks on the program, and kept it off.
What is specific is powerful. Putting a first name of a real person on testimonials, makes it even that more specific and real.
Remember, what you are selling first of all, is hope. Hope that there is a way out there for them to move past their problem or achieve the result they’re looking for. Hope that it will really work for them, just as in the way they’ve been inspired by the stories or mini-testimonials you’ve exposed them to so far.
So, what makes a good testimonial. Well believe it or not, the best testimonials do not necessarily need to be huge results that blow people’s minds.
Think a bit deeper. How will people FEEL once they’ve had a result, whatever that means to them personally. At the core level, why do people buy in your niche, and for your particular product or service.
At the end of the day, the answer to that is probably similar no matter what you’re marketing. They are buying hope, the promise of a better and happier life, a chance at satisfaction, and the motivation to press through their problem toward what they want.
So, that goes back to why testimonials don’t have to overwhelm with a stellar result. What needs to be in there is the passion the person felt, the feeling they experienced with your organization. This will stoke the emotional buying response in your new customer, and build incredible bonds!
Email Marketing Opt In Giving Them Unique Reasons To Stay On Your List
Remember that people are searching for the quick fix many times, and are looking for a one-stop shop for their needs and answers to their concerns. Moving them toward solutions should always be the direction of your email marketing opt in communications.
We live in an ADD (attention deficit disorder-like) society. This has been induced by the extreme amounts of media and stimulation that are coming in from media, telecommunications, and the general increasing speed of life.
What you need to do is to quickly and early on establish unique reasons why people would want to be associated with you and would want to continue to receive information. Some examples of what you can do to provide unique benefits for your subscribers include things like: putting a humorous spin on your niche content, inject your personality or a (short) personal narrative in, or put reassuring and realistic testimonials within your content. This will allow you to propel yourself past 90% of all marketers, and get your emails opened time and again.
What’s the number one reason why people leave lists in a short period of time? The primary reason according to studies is that they don’t feel like they are receiving content and offers which were in alignment with what was promised. They also feel that your content and offers are not unique or special. Thirdly, they feel like they haven’t bonded effectively with you as a person, so they feel no emotional bond.
How can we fix these things and create these bonds which keep them loyal and eager?
First, make sure that your communications are in line with the initial communication or opt-in page (reason they joined your list). You can add color and personality, and should of course do that, but ensure that you don’t deviate TOO far- and get into the area of them being able to say so what. If in doubt, read a communication you’re considering sending out.
Ask yourself: are there any places where I can say or would say so what here? Now, imagine the public at large. Are there any places where they would say so what? Remember, stay on topic and color it with narratives and personality quirks from time to time.
Secondly, don’t just copy everything else people are sending out. Sometimes when when we are amongst a peer group, we start to copy too closely what these people are doing. This lessens our uniqueness.
This is not to say that you shouldn’t communicate on hot topics. You should 100%. But, what is the unique value or insight that you’re adding to that topic? It could be a review, a consumer warning to be their advocate, or some insider tips on the effective use of the product.
So, be unique, add personality and color and entertainment value, while always staying on the overall topic that they have signed up to hear from you concerning. You’ll ensure that your brand is unique in their minds and they eagerly await your communications!
