Home Business Marketing

Posts Tagged ‘Email Marketing Opt In’

For a Complete S E O Marketing Guide With S E O Tools,see Backlink Flood package

This article will tell you the basics of how to move create impactful headlines and subheads, and increase your email marketing opt in rates. It will also show you how to appeal to ALL reader types.

Remember, the cardinal rule of copywriting for high email marketing opt in rates, is that the copy must be 100% customer focused. (In case you’re not sure, copywriting is just communication about products and services via text.)

There are a few elements of the page which are highly in your control and can make or break the attention level that you’ll achieve.

Firstly, remember that people make a decision as whether to engage with a page within 1-2 seconds. This means that you literally have to arrest their attention within this time, or they will be gone forever.

There are really only 3 ways to do this: A Compelling Headline, An Autoplay Video, or A Stunning Graphic. The graphic is much more subjective and the video a bit more work, so let’s start with the headline.

Bold fonts in black and or/red work very well for these type of headlines. A good way to find great headlines is to look throughout the Internet for very compelling pages (that would cause you to opt in), and create a swipe file of the best of the best on your bookmarks.

You may even want to print some out and some people go as far as writing them out longhand, to retrain the brain. Another great source of top headlines and sales letters can be found on the AWAI (American Writers and Artists) website, called the 50 best selling direct sales letters of all time.  It is part of their 6 Figure Accelerated Copywriting Course.

In any event, remember to model success when you want to be successful. There’s one example of a letter from American Express that has made over 1.5 Billion USD in sales. Good example to study. In any case, don’t re-invent the 100+ years of tested and proven types of wording that converts.

So out of your study, create perhaps 10-15 nice headlines that seem to convey a sense of urgency, exclusivity, and value that you’re looking for.

The second element you’ll need is a good sub-headline. The sub-headline is that text which is in a slightly smaller font that comes after the heading and frames it further for the reader. The main point of the sub-headline is to draw down the attention of the reader to the call to action.

The sub-headline brings the reader into an active reading state and draws the eye down the page. However if you imagine a newspaper, you’ll know that most people will only read what’s above the fold (the headline above where the paper is folded).

It’s the same when we talk about a web page. You need every element to draw attention, further draw in, give a top benefit or two, AND give them the chance to opt in- all above the fold.

Some people are impulsive in a way, and will quickly sign up while others will want to be more analytical and read the whole page. Some will scan portions and scroll all the way to the bottom. No matter what type of person has landed on your page, why not satisfy all of them? Give them multiple opportunities in their own process to take the action.

And, that means putting the opt-in form all over the page. At the top, in the middle, and at the bottom- so as to satisfy all personality types. This will increase your opt ins greatly, and build your list all that much faster! Cast the widest possible net (within your niche) to capture all learning styles involved.

For a Complete S E O Marketing Guide With S E O Tools,see Backlink Flood package

Massive profits in email marketing are possible, even if you don’t have a large list. How? By massively increasing the responsiveness of the list you have now. You can drive up response rates from single digits to 15% or more for opens and a surprising amount of buying activity. Equally importantly, you can establish habitual buying in your customer base that will pay you over and over to grow your business.

So what must you do to build responsiveness in your list? Here are some great tips for quickly driving that response rate for email marketing opt in subs through the roof!

1)    Add video to your messages/blogs. The initial message can be text, but it will work well if they need to click midstream through the message to read (eg: watch the rest) where you’ve posted your video. Remember, people buy from people they know, like, and trust. It’s really incredible the amount of rapport you can build with a few personable videos here and there. Remember, get a decent camera, and have a nice solid black or white background with bright enough lighting to have a quality effect. It needn’t cost more than $500 in total.

2)    Weave your story and small (relevant) anecdotes into the communications with your list. Remember, at the end of the day it’s best to speak to peoples as a person, and to let your humanity and some quirks shine through. Remember you want to memorable with your audience so your name alone or company name alone triggers an open. If you communicate as a company name, pick stories or testimonials out to share in portions of your communication.

3)    Sell through education.  Actually, provoke the impulse to buy through quality education. Remember, people don’t like to be sold, but everyone knows it’s a lot of fun to buy, in a respectful and fun environment. You know that instinctively, provide interesting and relevant free education and do it often. Again videos are great. Then, weave relevant promotions and offers in the education process, on the page and within the video itself. Provide education and plant the seeds of the necessary components within the learning process.  This will do all the selling beforehand. The actual offer will be matter of fact, quick and timely, and will not need lots of selling, as they will already be sold on things.

4)    Reward the behavior you want to encourage! If you want people to opt in, offer a free gift for them to do so. Want referrals? Setup a nice bonus and viral system on your site and have them get additional bonuses of value for referring friends. Most importantly, encourage and make buyers feel very special! Remember that you want to encourage a lifetime of buying, so always be thinking of ways you can encourage your buyers to continue to do so! One idea could be to create a special email list just for them and give them a free monthly bonus for being part of the buyers club.

Remember, the money is not only in the list, but instead in the response you receive to your efforts. Why not increase your profits by increasing your responsiveness with these simple steps?

For a Complete S E O Marketing Guide With S E O Tools,see Backlink Flood package

Remember the first rule of any marketing effort is to ensure that you capture the attention of your target market. But how can you differentiate yourself quickly, and with a memorable USP (unique selling proposition) to gain a loyal and hungry base or customers in record time?

The first thing you must realize  when you interact with your potential customers is that there are a lot of media and information sources competing for their attention. You need to find ways to position your name and your communications as THE problem solver and caring presence in their lives, that will become a trusted advisor in working with them now and in the future.

How can you do that most effectively in the fastest time? Realize the environment that they live in. It’s the same world that you live in for the most part. When they become part of your email marketing opt in campaign, they don’t leave the real world. This world includes many media sources competing for their attention. How can you get your emails opened and your name become their problem solver? Here are some tips:

1) Ensure that you are not just sending text emails, but are sending audio and video from time to time as well. Linking to a WordPress blog from your mails works perfectly here because it becomes and interactive platform for dialogue. Remember also, that different people learn in various ways. Some respond better to audio, some like text, and some really want video. By providing a variety of communication channels, you are reaching a much larger marketplace.

2) Be responsive and rapid in your customer service, and and respond as quickly as possible to all direct mails or support mails. Remember you are effectively dating your new prospective customers in the first few weeks especially. Be personal as much as you can, or train someone to be great in that area. Also, over-deliver with free surprise bonuses to reward people that take the time to write in. These small bonuses will cost you very little, but will reward you greatly over and over. This is because your responsiveness will be greatly increased. Instead of realizing $1 per subscriber per month, you could realize $3, $5, or even more.

3) Supplement your mailings with free webinars or teleseminars from time to time, where people get semi-individualized attention, or at least their perception will be like that. Again, it will increase responsiveness and multiply your efforts.

4) Reward the behavior you want. If you want them to answer a poll, reward them for that, when they buy, reward them extra for that. In effect, train them for what you want them to do. Even for as simple as something like clicking links.

5) Interject your personality from time to time, people buy from people that they LIKE, so remember to be likeable and don’t be afraid to let your little quirks come out.

Soon, you will have a loyal fan base that will be the best asset you could ever have to support you for years to come! You will have a group of thousands of friends that will really enjoy hearing from you, and feel really good about buying from you for years to come.

For a Complete S E O Marketing Guide With S E O Tools,see Backlink Flood package

You should aim for a higher than 50% opt-in rate for your squeeze (capture) pages. There are many things you can do to increase these email marketing opt in rates and gain more potential customers.

The first thing you can do is to ensure you offer a very attractive gift for them to exchange their info for. Remember, people will not just sign up for vague updates or a newsletter, nearly as often as they will signup for something they can download right then, like a free eBook, audio, or software.

Software companies have known this for years. That’s why they always focus on free trials and having the customer place in their information to get the download. You can do the same thing that has made many billions, by employing the same strategy in your business.

The second thing you can do to increase your email marketing opt in rates is to ensure your landing page is benefits focused. This means what’s in it for the customer, not what your giveaway product does (those are called features and no one cares too much!)

Think of it this way. Would the customer rather have a car because it had a new platinum battery, or because it never broke down on them and left them stranded on a dark road? More the latter! That’s the benefit to them.

So, keep your landing page simple with about 3-5 bullet points about the top benefits of the giveaway item, that they will be able to realize quickly upon putting in their information. People like fast.

Third, make it tangible. Place a clear and attractive image representing your gift, almost like they can reach out and touch it! This may just make their mouths water and their fingers move to put in their info! Remember at the end of the day in everything you do, you are solving their problems.

Fourth, test slightly different versions of your squeeze pages against each other and see which ones produce better results. (eg: higher percentage of opt-ins). One free and easy tool to use is called the Google Website Optimizer. It’s free, just search that phrase in Google. What you’re looking for is called the A/B split test. All it means is that it generates a special code, which rotates page version A then B, for each subsequent visit, and then shows you the percentage results each one is achieving.

You will quickly know which version is performing better, then all you need do is ditch the loser, and take the winner, save it as a new version and change it slightly.

Then perform another test. Just keep doing this split testing (as it’s called) over and over, each time you get say 200 or more visitors.  Soon you’ll have at least 50% opt ins, and hopefully a lot more!

So, in summary just remember to provide good value up front that solves real problems, and to test your results, always improving. Do this and soon you will have a huge list of appreciative customers!