Get_traffic | Home Business Marketing

Web 2.0 changed how we used to get traffic

Wednesday, March 19th, 2008

Web 2.0 changed how we used to get traffic for home business opportunities.Some really smart people figured out how to make the web very interactive. Users could go to a web page and talk to other users, but more importantly, create content for the owner of the website.

To understand the true power of Web 2.0, allow me to illustrate to you for just a moment exactly how the highest Search Engine rankings were achieved before Web 2.0 came along.

When a website owner wanted to get a large amount of traffic from the search engines, he or she usually turned to a Search Engine Optimization firm that charge large monthly fees.

This SEO Firm would inform the website owner that in order to get the most traffic possible to that website, they would need to rank # 1 in Google, Yahoo and MSN for his main keyword terms, which they will help figure out for them.

After analyzing the market, running up a long list of keyword phrases that directly related to the website or business, they proceeded to lay out a detailed regimen of steps to take, both on the website itself and off-site.

On-site factors of high search engine rankings included all kinds of things like how many times your keyword phrase is found in your text, headlines, meta tags, linking text, image attributes, surrounding texts, etc… Not to mention the whole site had to have a simple ‘flow’ that easily allowed search engine spiders to see everything across them.
Off-site factors of high search engine rankings take much longer to complete.

This basically has to do with how many incoming links on other websites out there you can get back to your site, from as many different websites as possible, and what words were used in the link itself.

The easiest way to achieve the Off-site marketing part, and still gain quality links that won’t disappear soon, was to do Article Marketing… 95% of all competitive websites listed at the top of Google or Yahoo used Article Marketing to get where they were.
Article Marketing is simple but time consuming.

All they had to do was create an article between 350-1500 words in length about a topic that relates to their website. (The website owner usually wrote this, not the SEO firm.) At the end of the article they were allowed to place a hyperlink with whatever linking text they wanted, and point it back to their site.

Then the SEO firm would take that one article and place it into hundreds of different article directories that are scattered across the web. I’m sure there are well over a thousand such directories now in fact that allow you to submit to them for free.

But the submission process is tedious, because they have to upload each article by hand with a description, keywords, sometimes a picture, and sometimes even make an account on each individual directory first!

And that’s all just for one article. This process for just one article is usually not enough to get anywhere near the top of the rankings yet, and in the more competitive niches it might take them up to 1,000 such articles over the period of 6 months to even get to the front page of google for their chosen keywords.

Another major problem with this tactic is that the Search engines don’t want to see the same article over & over again in the first place. They call this duplicate content, and it’s not that duplicate content gets you banned, but It simply isn’t worth very much at all… And therefore neither will be the links attached to it.

So yes, Article Marketing did work, but not well, and all things considered, it was just BARELY worth all the time and trouble it took to create those off-site links.

Related Topic

Web 2.0 - New generation Traffic Tactics For Bigger profits. How To Use Blogs, Social Networking, Social Bookmarking and Video Sites To Drive Traffic Straight To You!… Read More

Social Bookmarketing Directory - Web 2.0 sites that you can use to create your very own stream of highly targeted traffic for your websites…Read More

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