Posts Tagged ‘google’
Backlinks methods you should avoid
Hmmmm, this is a big subject and I want to emphasise it’s not an exact science. But here is what I have learned in my research at the Backlinks clinic:
Authority – basics
The more authority your web pages have the higher you will rank on Google. Authority means that people trust you and your information. The great news is that authorities trusted by people are also trusted by Google. A great example is the .edu and .gov domain extensions. These suffixes imply they are authoratitive sources of content and it’s a proven fact that in the eyes of Google backlinks from these domains to your site will “pass on” authority to your site. Another perfect example is Wikipedia as the web pages here are almost always authored by by tribes of people as opposed to a single source.
So it follows that authority is significantly influenced by the source of your backlinks and if authoritative content link to your site then you receive their influence and in the eyes of Google you become more authoritative and so the trust in your web pages by Google increases.
How Google declares what is and isn’t authoritative is a guarded secret for solid reasons and falls in line with Google’s thinking of “Do no evil”. The last thing the net needs is someone exploiting the mechanisms that Google untilzes in its efforts to try and regulate probably the most significant technological development of this period in history.
How not to get Backlinks
And on this thought it’s valuable to state some obvious sources and methods of building backlinks that Google not only disapproves of but appears to be moving aggressively to ‘’categorize as illegitimate authorities. In no particular order of severity, the common offenders are:
- Paid backlinks – web sites where individuals buy and sell backlinks
- Comment spam – entries that have links on web sites that are just not related to the main theme.
- Low quality and *duplicate content – ‘scraped’ or copied
- Fast growth – there are a myriad of ways that this is achievable, Google isn’t stupid. Any sudden increase in the amount of backlinks is going to show up on Google’s monitoring systems, specifically if it’s a brand new domain.
- Backlinks from villainous sites – these are particularly nasty as you are guilty by association – need I say more.
*There is another factor where I may be on dodgy ground, but reputable news properties seem to get a lot of authority and I have definitely seen significant numbers of the same content over and over again on different web sites with no penalties, I am still looking at this, only as a portion of of the results I am seeing defy the normal behaviors I normally expect to see. More on this is in a future article….
An E-mail Advertising Strategy – It’s Rock Solid And Straightforward
Its provoking that you even have an email advertising strategy. Most people dont even look at email as part of their selling arms depot; much less have an e-mail marketing strategy. But the reality is, e-mail can be a crucial component of keeping your business healthy and rich. That’s what My Clickbank Business is all about.
What’s extraordinary about email is how fast it became the norm for most communication. It was just 15 years ago that the majority had not heard about email and only a few folks had tried it. Now, virtually everybody has a mail address, and for most its their first method of communication.
E-mail is glorious because its free and its fast, giving us instant gratification and something to do while were online at work. But this is also emails large downfall, and the reason you need amail advertising strategy.
Because its free and quick, email rapidly became overrun with spam. Almost all of us were already bored with all of the spam we got, and junk snail required manpower and money. Junk email just needed someone to press a button. This suggests that you cant just email folk at random to try and drum up business. Which is just as well, as you shouldnt be doing that anyway.
Luckily , Im about to make this simple for you. There are thousands of possible methods you could use, but Im going to lay out a rock solid, straightforward, useable e-mail marketing strategy for you at this time.
The very first thing you need to do is confirm youre using your won e-mail in the correct way. Do you have a link to your website in your signature? If you dont, youre losing free exposure to all the folks that email you already, and who are avid to hear from you. These same folks may also forward your email, so you perhaps missing out on the most elementary form of viral marketing there is .
The next thing you want to do is get an auto-responder service. This is an inexpensive and simple way to gather and manage a listing of folk who are prepared to here from you. What it does is create a mailing list that permits you to send customised emails to folk who want to hear from you.
You get these folk on your mail list by having amail capture form on your internet site. You send folks to your website, offer them something in exchange for their email address, like a coupon or a free report, and then get their email address. The autoresponder service will give you the code important to put the capture box on your webpage, just have your web-master slip in. It takes less than five minutes.
Once you have the service set up and buyers and potential customers coming in, what you need to do is talk to them do not just sell, sell, sell, give them special bonuses and advice, and give them an excuse to keep conducting business with you.
There you have it, the best and simplest email advertising strategy around. You may have it active in less than an hour and your business and customer will give you thanks for it.
For additional reading, see my Clickbank Business Review.
26 Ways to Use eBooks to Boost Your Business
eBooks are one of the most popular forms of content on the Internet today. They’re easy to publish, eco-friendly, and virtually free to distribute.
Done-for-you private label rights (PLR) packages like Mom PLR eBooks make publishing and marketing them easier than ever. No wonder, many Internet marketers are making fortunes from selling eBooks.
But did you know that an eBook can boost your business in so many ways, other than by selling it as an eBook?
Here are 26 ways one eBook can boost your business:
1. Break up the eBook into blog posts or articles for your site. Publishing fresh content frequently is a good way to build up traffic.
2. Use content from the eBook to respond to questions in Yahoo! Answers and discussion forums in your market. Of course, add a link to your site.
3. Turn the eBook into a training tool for your affiliates. Good affiliates are essential to your business.
4. Pull out content from the eBook to create a Squidoo lens, Hub Page and Google Knol. These Web 2.0 platforms are excellent sources of back links to your site.
5. Rewrite parts of the eBook into unique articles and submit to Ezine Articles, Lady Pens, Associated Content, Go Articles, and other article directories. More quality back links for your money pages.
6. Break up the eBook into an e-course. You can either sell or give away the e-course.
7. Take parts of the eBook and use them in your email newsletter or Ezine.
8. Give away the eBook to build up a mailing list. Readers will gladly give their email addresses for an eBook that addresses their problems.
9. Offer the eBook as a bonus for a paid product. Increase the value of your product.
10. Give the eBook away as an unannounced bonus to your customers. They’ll love you for it and will be happy to buy from you again.
11. Take the most actionable parts of the eBook and create a printed promotional postcard, flyer or newsletter.
12. Rewrite the eBook for a more specific niche, such as “stay at home Moms,” “Moms of multiples,” “Moms of teens,” “homeschooling Moms,” etc. Create a new stream of income from another market.
13. Sell the eBook as a printed book through Lulu.com. Be where few Internet marketers are.
14. Expand the eBook into a self-study course, by creating mindmaps, cheatsheets and step-by-step guides.
15. Break up the eBook into an audio or teleseminar series, which you either sell or give away.
16. Transform each chapter of the eBook into a podcast via iTunes. Podcasts increase your authority, drive traffic to your site, and warm up listeners to your offer.
17. Use the eBook to create a slideshow or screen capture video. Use the video to market your product or service on video sharing sites like YouTube.
18. Read the eBook to create an audio product. Sell it as a digital product, or a preloaded mp3 player. You’ll stand out from your competition.
19. Translate the eBook into another language, and sell it in other countries.
20. When preparing for a media interview, get content from the eBook to build your key messages.
21. Distill the eBook into a special report to either sell or give away.
22. Get the best nuggets of content from the eBook and turn them into Twitter tweets. Add a link to your site or squeeze page.
23. Use the eBook as a reference material when writing a press release.
24. Transform the eBook into a white paper, which explains your product or service to your target market.
25. Bundle the eBook with other eBooks about related topics, to create a comprehensive home study course.
26. Break the eBook content down into group coaching sessions you give through teleconference, teleseminar or webinar format. Charge for the group coaching, or give free access to build your list.
As you can see, an eBook can boost your business in so many ways. If you’ve only been using an eBook as an eBook, you’re missing out. That eBook can be repurposed, transformed, re-targeted and monetized in so many ways. Even a single eBook can do so much for your business.
If you don’t want to write your own eBook or hire a ghostwriter to do it for you, then using PLR content is your answer. PLR is the most affordable and fastest way to get an eBook and other content for your biz.
If you’re in the Mommy market, then you have to check out Mom PLR eBooks.Your monthly subscription gets you one brand-new, professionally written eBook every month, along with everything you need to market it:
- a special report to give away
- a sales letter to sell the eBook
- 5 articles
- 5 blog posts
- 1 squeeze page to build your list of readers interested in the eBook topic
- 6 emails to follow up and promote to your list
- eCovers for the special report and eBook
- 6 promotional banners
- list of affiliate programs related to the topic of the month
- checklists and other guides to help you make the most of your PLR package
Because you have PLR on everything, you can edit, rewrite and transform the content any way you like – and even put your name on it. All the graphics are in PSD format, so you could easily edit those as well.
Can’t wait to try it out? I don’t blame you. Use coupon code “ebookboost” and get your first month membership for only $5. Use it to join Mom PLR eBooks now.
Journalists Love a Crash, But There Isn’t One in Online Marketing
You and everyone else in the world has heard about the big tumble in placing ads online: profits are down, companies aren’t buying ad space, people are understanding how hard it is to advertise online. Just a second: that’s 2001.
Heady Days for Everyone
You probably look back on that famous period as the dot-com bust. It was rough for all of us, everyone who gambled on specific things, but in a sense it was inevitable. There were simply too many profits getting trumped up on a whole ton of shifty technology that wasn’t financially sound, so a bubble-burst was pretty much guaranteed.
But then, once that was finished, people decided far too hastily that online advertising was finished, which meant the foundation collapsed under the small market that was there. This really just allowed Google to slide in and take over most of the marketplace, which meant Google was suddenly ad placer #1.
The Big Re-Emergence
Eventually, the market crawled back, matured, new companies came into being, and a second sort of honeymoon began again with online marketing. Albeit one with much more caution.
Jump forward to 2008/2009 and the world finance crisis. Ad purchases dropped heavily. Ad budgets were heavily cut. And when a company, trying to keep its head above water, cuts its marketing budget, what goes first? Newspaper buys? Television spots? Probably not. Try online search engine marketing and ‘new media’ ads in general.
Are We Screwed Anew?
To the lazy eye (or the writer who doesn’t get the whole story), this looks like a big crash in online advertising. But where many viewed, all over again, the repeated crash of an industry, anyone who looked harder could see that this simply wasn’t the case.
The truth is that the online marketplace for ads experienced a mini-crash like just about every sector in existence, but the final arrival point to read content will be (for some time) the internet. Just because advertisements had a rough go doesn’t mean people fled the internet in droves. Far from it.
Every Day More People Get Their Info Online
In truth, as time passes, we’re coming upon even more gigantic drops in print circulation and television ratings. And now books are finally under fire from new ways of viewing content, like Amazon’s kindle. Apple will probably release an entire new genre of touch-screen product constructed entirely for browsing and online content. People are clearly using the internet for their, well, everything.
This signifies advertisement online is simply going to get bigger as more chances to make money emerge. So while there has been a little crash in ads online, and sometimes it’s seemed quite severe, there are detailed reasons for it that don’t touch on whether the market for online ads is viable (it is).
Why Getting In Now is Fundamental
Times are tough. Large agencies have reduced their online ad purchases, ad rates are very good, and still each day the analytics, the number of white-hat SEO companies, doing an excellent job—each of these things is on the rise.
Are you going to be one of those companies that stays underwater during a recession, waiting for big-time reassurances before doing anything? Or are you constantly looking for advantages, constantly trying to see where the market is going and getting in while you can, when ad rates and the market are perfect for it?
Don’t be gamed by the sudden emergence of a ‘huge decline’ in online advertising. Look at the long-term, comprehend where it’s going, and move forward with success.
Bryan Ellis on the Explosion In Virtual Real Estate Investing
Bryan Ellis is widely recognized as a expert in the fields of real estate investing and internet marketing, so it’s no wonder he’s regarded as a founding thinker of the new phenomenon of Virtual Real Estate Investing. I recently spoke with him about this topic:
Landlords, rehabbers and foreclosure investors, take notice – you may soon be focused on the new concepts of Virtual Real Estate Investing. Everything from using the internet as an avenue to make more money in real estate to online games such as SecondLife seem to be included in the popular definition of this term. And the pure financial potential is staggering.
In order to figure out the truth of the matter, I sought out Bryan Ellis whose experience in the fledgling industry is truly impressive.
“I began using the term ‘virtual real estate investing’ in the late 1990’s when I realized the clear similiarities in profit strategies, regardless of whether the real estate in question is ‘virtual’ or ‘physical’” said Ellis.
One example of the parallels between virtual and physical real estate Bryan Ellis cites is the similarity between the monetization of domain names versus physical property. He points out that control of a domain name or even a specific web page is much like controlling a real estate property: “those assets can be monetized in similar ways: By selling them for a profit, by leasing them, by offering advertising, etc. It’s not even necessary to own a website in order to profit from it.”
Bryan Ellis points to the example of websites like HubPages, Squidoo, Google Knol, etc. “Each of these services allows any person to write an article or create other type of content, and then allows the author to share in the revenue generated on that page. It’s almost as if you’re renting retail space in a highly desirable shopping district, only you get the benefit of a ‘great address’ in the form of a well-known domain host like Google.com but without paying a single penny in rental fees. It’s a win-win scenario.”
I must admit: Its easy to see the parallels. For example, if you’re the owner of a desirable property, its desirability is (in a business context) largely due to its being in a location that is of interest to others. Similarly, ownership of a desirable domain name is valuable for the same reasons. Regardless of the type of asset, you can sell or lease or use any number of strategies to turn the assets into cash.
In our next installment of this series on virtual real estate investing, Bryan Ellis will share the internet analogies to the physical concept of real estate development.
