Posts Tagged ‘increase your sales’
Attract more customers: use these easy methods
Do you desire to attract more customers? You need to give them all the information they need in a easy way.
Give your customers buying incentives so they’ll make repeat purchases. Offer them discounts, free gifts, bonus points, etc. Attract more customers by making your small business look big on the world wide web. Design your web site using professional graphics, ordering systems, organized layouts, etc.
Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster shipping option, free gift wrapping, etc.
Tell people about your site whenever you get a chance. Those people will tell other people and so on. It’s a cheap way to multiply your advertising. Use a lot of headlines on your web site and ezine. Some types of headlines are free offers, questions, problem solvers, sales, and statistics.
You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.
Write and send press releases for your web site. Use a strong headlines, make it newsworthy, and tell the journalist why their readers would like it.
Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.
Design graphics, templates, buttons and banner ads for other sites. Allow people to use them in exchange for your web link on their home page. Attract more customers by automating your search engine submissions, posting to classified sites, newspapers and so on.
3 Proven Tactics For Making More Sales
There are so many people out there nowadays claiming to be sales guru’s. It seems like every where you look you’ll see some self proclaimed “sales master” saying you can succeed online if you just read my “free” report!
These guys crack me up. The sad part about it is that they’re still around because people fall for their cunning sales pages and buy their products. What actually qualifies them to be a sales “expert” worthy of selling their secrets to someone anyway?
If I had a dime for every time someone asked me “How can I make more sales?” I would have a heck of a lot of dimes! The fact is the answer is different for different marketing situation. I would have to look at your product and analyze your entire marketing plan to tell you exactly what you need to do to make more sales. Lucky for you, there are “3 Proven Tactics ” I can share with you to increase your sales right off the bat.
These tactics will work regardless of what you are selling . It doesn’t matter if your prospect is hearing, watching or reading your sales pitch; these tactics will work for you if you apply them consistently.
#1 Build Impulse:
Impulse is your prospects “willingness to buy.” You must understand that your customers impulse is at ZERO when they first come across your product. It is YOUR job to raise that impulse to the point of purchase through a series of well delivered messages. This is called a “presentation” or if you’re old school (like me) it’s called a “Sales Pitch.”
Your pitch has to be well thought out in order to raise impulse effectively. You must anticipate those points in the pitch where the prospects impulse level will drop. Use the products hot spots to raise the impulse back up and always close at the very peak of their impulse level for best results.
#2 Leverage The Law of Averages
The number one way to double your sales is to double the amount of people you expose to your product. Every product and every salesperson will have an inherent law of average. This law represents the relationship between the customers that refused to buy and those that actually bought. For example a 1:10 law of average means that you must get 9 knows before you arrive at one sale.
Remember this is an AVERAGE. It’s not to be taken literally. I may sell the first 2 customers I talk to and then get 18 “No’s” in a row. At the end of the day you average out your yeses and nos to get your LOA. Now, lets say you wanted to make 20 sales today, if you spoke to 100 people today and only made 10 sales then how can you make 20 sales tomorrow? You got it! Talk to 200 people.
#3 Up-Selling
I think this one of the most common areas where marketers and sales people drop the ball. They invest all this time and money into finding prospects then when they develop a buyer they just stop selling. Hello??? You have a buyer here. Buyers BUY. So keep selling! Suggest other products that might benefit the customer or perhaps a volume discount a second item. Whatever the case may be, you have to sell more or at least generate another lead from this sale. Ask them what friend or family member could benefit from an item like this of their own.
All you have to do is ask? Whats the worst that can happen, they might say “No, I’ll just take one.”
Let me ask you a question… when you go to McDonald’s and order a value meal don’t they ask you if you’d like to “super size it”? Does anyone ever say “No never mind, I just wont eat anything at all now because you asked me to buy more.” Of course not! So what are you afraid of? Sell. Sell. Sell!
To Your Marketing Success,
Joe Golson
Home Business Marketing
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