Posts Tagged ‘list building’
Top 15 Ways to Build Your Subscriber List
Email marketing can be profitable for any business, no matter what kind of product or service you are selling. It is significantly cheaper than other advertising methods and it helps build credibility with your subscribers. As a result, you can generate more sales and profits.
The foundation for successful email marketing is a targeted, responsive and permission-based email list. If you have a list of subscribers that trust you and consider you an expert, you’ve completed the first step and are on your way!
Below you will several list-building ideas that will help you make the most of your email marketing efforts:
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Provide useful, relevant and unique content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be useful to your subscribers.
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Add a subscription form to every page of your website. Make sure it stands out so it is easy to find. If appropriate, you can also include it in more than one place. For instance, your opt-in form might always appear in the top-left corner of your site, while you also include an opt-in at the bottom of some of your popular articles.
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Make it easy for your reader to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it’s not necessary, don’t include it here. (Note: If you don’t have a Privacy Policy, put the words “privacy policy generator” into a search engine and you should be able to find a suitable form for your readers to review.
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Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form.
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Show your first issue or other sample to your visitors. This lets potential subscribers review your newsletter before they sign up to determine if it is something they’d be interested in.
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Archive past newsletter issues. A “library” of past newsletters is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can send additional traffic to your web site through good search engine positioning.
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Contact other newsletter publishers. Introduce yourself and explore ways you may be able to help each other. Perhaps you can introduce other publisher’s newsletters or print articles they have written to your list, with a link to sign up. When you contact them, be sure to tell them why you think THEIR readers would like what you have to offer and why YOUR readers would benefit from their newsletters. This is a win-win scenario; both of you will build your lists faster!
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Give away bonuses subscribers can use. Create an opt-in bonus for joining your subscriber list. You can write an ebook or PDF report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to only a gift for new opt-ins. Remind your readers that the next bonus is coming soon. People hate to miss out on things. If you systematically pass on “goodies” throughout the year, your subscribers are unlikely to leave.
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Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find the content you share with them to be informative, they will pass your newsletter on to their friends. This can be a good source of new subscribers.
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Let others reprint your newsletter as long as the content is not modified. Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you will get new subscribers, traffic and links pointing to your site.
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Include a “Sign Up” button in the newsletter. If you are using plain text instead of HTML, provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint it online. You want to make it easy for them to subscribe.
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Add a squeeze page. A squeeze page has one goal − to get an opt-in and build your list. Think of it like a mini-sales letter for your subscription or opt-in bonus. It features a powerful headline and a couple of very important benefits that should make subscribers salivate to sign up to your list. Once created, use a service such as WordTracker to find hundreds of targeted keywords, and advertise there using pay-per-click advertising from Google, MSN and Yahoo.
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Include testimonials on your squeeze page. This is crucial. Put 1 or 2 strong testimonials from satisfied subscribers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video social proof) is more “believable”. To increase that believability, include full names, locations and/or urls; don’t use “Bob K, FL” as a testimonial name.
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Blog religiously. Blogging is a great way to communicate with your potential customers, and it creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.
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Post on other blogs. Post great comments and information on similar blogs with a link to your squeeze or opt-in page. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new webtraffic and subscribers.
List Building Strategies - Joint Ventures
Article provided by: Vancouver Internet Marketing Brave Media
When Internet marketers hear the term, ‘Joint Venture’ they will immediately begin to drool… maybe ever to slightly… but they are certainly drooling. (See list building strategies article here – Vancouver Email Marketing)
New marketers dream of getting that first lucrative Joint Venture deal under their belts (and into their bank accounts). Well-seasoned Internet marketers always have both ears and both eyes wide open searching for their next Joint Venture opportunity.
Everybody wants a Joint Venture for the very simple reason that they are lucrative… and ‘lucrative’ is an understatement.
The first, most important and most on-going task of every Internet marketer is to build an opt-in list (check out Internet Marketing Vancouver for other opt-in list-building strategies.
There are basically three kinds of lists and all of them are not created equally.
First there are lists that are bought… these are just about worthless.
Second there are lists of potential customers. Potential customer lists are valuable because they are lists of people who have opted in to a mailing list and may well buy something at some point but they haven’t as yet.
The 3rd kind of email list is the "paid customers list". The paid customers list is the one that is very, very, very valuable. This is a list of people who have actually bought a product or service. They have already proven that they will spend money. Most importantly, the paid customer list is one of the factors that potential Joint Venture partners will base their decision of whether to Joint Venture with you or not will base their decision upon.
So… building a paid customer list is the number one task for an Internet marketer. In order to build a paid customer list, you may well have to give something away. One of the best ways to build a paid customer list is to offer a product that is relatively inexpensive… say one that will sell for $9.95 or even $19.95… to Joint Venture partners and allow them to keep all of the profits from the sale. That’s right. Give them 100% of the profit… the whole $9.95 or $19.95 that the product sells for.
What you get is a long paid customer list which will turn out to be a lot more valuable than the $5 or $10 dollars per sale that you would have made. That paid customer list is like your own private gold mine. It can be used to leverage future Joint Venture deals that will add a lot of money to your bottom line.
Another method that can be used to build that valuable paid customer list is to have two membership sites… one free and one paid.
You can then offer Joint Venture partners the opportunity to give away free memberships and an opportunity to gain a commission when anyone that they send the offer of a free membership chooses to upgrade to a paid membership. You can structure this offer as a one-time payment for an up-grade or as an ongoing commission on the price of the monthly subscription.
By using either of the above discussed methods for your first Joint Venture deals you will have built a paid customers list and you will also managed to create some serious credibility for yourself. Both are assets that are beyond placing a value upon. This is the formula for success:
Paid customer list + Credibility = Success
Whatever method you choose to employ, the bottom line is that what you need the very most in order to get a profitable Joint Venture deal is a long paid customer list and some credibility. There are no substitutes for either.
List Building
Vancouver Internet Marketing: List Building
“Bread and Butter!” That is what people say who are walking along and an obstacle comes between them. They release one another’s hand and walk on either side of the obstacle, then rejoin hands and say, “Bread and Butter”. It’s symbolic. Bread and butter belong together.
Another way the term ‘Bread and Butter’ is used is to denote the main substance of an enterprise. “That trick is his ‘Bread and Butter’ trick.” This means that it is the backbone of his act and that he depends on it and relies on it regularly to sustain him.
Both interpretations of the term ‘Bread and Butter’ apply to list building and Internet Marketing. You just can’t have one without the other. You can’t separate the two because they belong together and, likewise; they are the sustaining part of an Internet marketers business.
List building is the first, most important and most constant of all the tasks that Internet marketers engage in and this is something BraveMedia Vancouver email marketing is well known for. Their lists are their bread and butter and their lists and their businesses belong together. Neither can exist without the other.
You won’t have to wander around the Internet very long before you will find people saying that list building just isn’t important… and that it isn’t even necessary. Don’t you believe one word of that hooey… and that is precisely what it is… hooey!
That is without a doubt the worst Internet marketing advice that is available anywhere on the Internet… and there is lot of useless information out there. There is useless information but the idea of not building a list is just downright dangerous advice to follow. List building isn’t important… it is absolutely vital… it really is your bread and butter. Without a list, you are simply without a business.
The CAN SPAM act of 2003 made is illegal to send bulk marketing emails without the consent of the recipients. That is the law. The penalties for disobeying this law are tough! You can be fined up to $11,000 per unsolicited marketing email that you send!
It wouldn’t take but one to do a lot of damage and if you send hundreds, you’ll never get the fine paid off… at least not in just one lifetime. Do you NEED an opt-in list? YES! Your list is your bread and butter.
Now, let’s discuss ways in which one can go about building that bread and butter opt-in list. There are several ways that have been proven to be very effective list building techniques.
One way to build your bread and butter opt-in list is to write articles and submit them to article banks.
If you weren’t blessed with any writing ability at all or if you simply do not have the time to devote to writing articles, you can have articles written for you by ghostwriters or you can join a PLR site and download articles that will just need some rewriting to prevent them from being identified as duplicate content by search engine spiders. These articles need to be no longer than 300 to 400 words and they need to be keyword rich. Your resource box needs to include your name and a link to your website.
Another proven list building technique is to join and post to blogs and forums that are dedicated to a topic that relates to the products and services that you sell.
You must be careful not to post blatant advertisements on these sites. That’s a big no-no. You will need to post 3 to 5 times each and every week to these sites and you sig tag on your posts needs to be your name and a link to your website.
Exchanging links with websites that sell products and services that are complimentary to but not identical to the products and services that you sell is another way to build your bread and butter list.
Now, some marketers do not believe in link exchanges. They object to the idea of two way traffic and don’t think that a marketer should ever post a link that takes traffic away from his or her website. The key word, however, is TWO way. A link exchange also brings traffic to your website that you might not otherwise ever see and every person who visits your website is a potential customer or, at the very least, a possible addition to that bread and butter opt-in list.
Then there is paid advertising to consider for the purpose of list building.
A PPC (Pay Per Click) campaign is not free, of course, but if your list is greatly increased because of it then it will be money that has been well spent. PPC campaigns are very effective tools for list building… and more especially so if you can give something away for free. People do love ‘free’. Free reports… free utilities… free E-Books… if it’s free, it adds to your bread and butter opt-in list.
A very effective, maybe even the most effective, way to use paid advertising to build your list is to advertise in E-zines that relate to the topic of your website and to the products and services that you sell.
E-zine advertising is very targeted advertising that has proven to be effective as well as cost effective. The people who will see your advertisement are the very people who are most likely to buy the products or services that you sell and to join your opt-in list… and, did I mention that it is cheap? You can usually get an advertisement in an E-zine for $30 or less.
The well established and savvy Internet marketers all know just how important list building is. List building is at the top of their ‘to-do’ list every single day. List building is never considered a side effect… it is the object of their attraction to every enterprise that they consider undertaking. They know that their lists really are their bread and butter. They fully understand that without their lists that they are without a business and you should believe that with all your heart because it is true.
Vancouver Email Marketing Services
* Opt-in Page Development
* Opt-in Page Optimization
* List Building Strategies
* Newsletter Monetization
* Email Marketing Analysis and Report
* HTML Newsletter Template Design
* Spam Report
Contact Brave Media Internet Marketing Vancouver for more info
2 Ways To Get Your Opt In Subscribers To Trust You Quickly
Because of the growing amount of spam and junk email, companies have created many email filters and protections to keep e-mail accounts spam-free, there are people who subscribe to mail that promote their services, products and sites. These subscribers want to receive offers and information from the sites they frequent. They would like to information on their interests and what are new in the field they have picked. The students I coach at my website know this well.
Network marketing businesses would be lucky to have these kinds of subscribers; the basic element needed to get these types of people is trust. When customers trust you they’ll give you their loyalty.Many internet users have have gone to great lengths protecting their email accounts from spam. Many internet providers of free email services and almost all ISPs offer junk mail and spam protection and there are also some online companies will even screen your email.
If you are involved in network marketing, you probably have an opt-in list, so that the ezines you send out containing your promotional information such as newsletters, catalogs and marketing media go through. Your subscriber will be able to view what you have sent making it a successful transfer of information. When someone wants to subscribe to your list, you’ll have to have permission from your recipient, but before they usually subscribe, you’ll have to get their trust. And with the huge lack of privacy on the internet, getting the trust of an internet user you don’t personally know can be difficult.
My students at my website are taught how to build a large opt in list. In order to build a good email list you need to gain people’s trust, and to build up your list quickly, it’s important for your email subscribers to be able to trust you. It goes without saying that the faster you build your autoresponder the faster word about your online business gets to be spread. The bigger the opt-in list the more traffic will come to your site and you’ll create more profits. Here are two helpful hints about how to gain your customers’ trust.
1. Respect your your readers. When you are selling services, provide guarantees. The happier readers you get, the more they will purchase from you. Usually, people trust people they know, if someone recommends you then you’re a shoo-in. People will go to your website check for themselves more people will buy.
2. Another helpful hint about how to get a reader to trust you is for each email you send to have an opt-out. Let your reader know that they can always unsubscribe. Allow your readers to unsubscribe anytime they want. Give your customers information about how they can leave your list. Assure them they they can unsubscribe if they want to. Many are wary that their email addresses will be abused and they’ll have to abandon their email accounts when they receive too much spam.
Just remember that when you gain your customers’ trust make sure you keep it. Don’t ever do anything with your reader’s email addresses like sell them or share them, because if you do, you’ll lose subscribers as well as sales.
For more information, please visit my website.
Business Leads: How to acquire them.
Acquiring new business leads is fundamental to the growth of any business. There are many companies that offer a variety of business leads, but it is very important that you carefully examine each company before making a decision. With so many companies available claiming to offer qualified leads it’s becoming a necessity to do the necessary research to evaluate every offer made with great scrutiny.
To grow your business significantly it’s essential that you have a highly qualified and responsive mailing list. It’s possible you can develop the mailing list with the business leads on your own, but you can also find companies who will be willing to rent or share their leads with you for set fee. It’s really going to be up to you to decide which method is best for you. Obviously building your leads from scratch will take some time, but you’ll have the satisfaction that each lead is truly qualified. On the other hand, by renting or purchasing leads from a leads company you are relying on the fact that their leads are exactly as they have described.
One of the key ingredients with business leads is to ensure the accuracy of the lead. You’ll find that information changes quickly. Whether it is the email address, mailing address or the telephone number of the lead, information can easily change, and if not updated, the lead now becomes invalid. Every lead should be up to date, so it’s important that the company you are dealing with is providing you with leads that are fresh. A fresh lead is simply a lead that is considered current.
With your search for qualified business leads, do not be afraid to ask questions before making a purchase. It’s the only way you’ll get the answers to your questions. It’s also a good idea to do online research regarding the company to see if anyone has posted feedback or a review about the services offered.
Do you want to really discover how to capture leads and then make money from those leads? Go here to find out: at http://www.LeadsAndListbuilding.com
