Some of the most highly paid people in Internet marketing are sales page copywriters, folks who create the sales pages for digital products sold online .The reason that they are so highly paid is that the best sales copy can sell hundreds of even thousands of units of product, no matter how good or poor that product might be.

I know many such copywriters. They are good!
Even after all of my years in the Internet marketing business, I still find that these guys can write such brilliantly hypnotic copy that the urge to get my card out is almost irresistible!

So, I can absolutely guarantee you that you will see sales pages for products that make whatever it is that they are selling sound like something that you must have,now!

Some of the products these guys write about are absolutely brilliant, and every word on the sales page singing its praises will be 100% true.

But, do not be fooled, and, much more importantly, do not waste your money buying whatever it is that they are selling.You simply don’t need it, however much the sales page ‘proves’ that you do!

The #1 reason that most people will fail in their efforts to make money online is a
lack of focus. The people who fail generally jump around from one latest ‘big thing’ to the next, and never stay focused on one thing long enough to give it any chance of working.

They buy a new ‘wonder’ product and spend a week trying to make it ‘happen’. When it does not, and they don’t become an overnight millionaire, they lose interest, see another ‘guaranteed’ money maker, buy it, and the whole pattern is repeated.

How do I know?
Because I’ve done it, and I know that most other people in Internet marketing have
probably done exactly the same thing at some time or another.

We’ve all fallen for the idea that the other guy’s grass is always greener, and anyone who says that they have not is probably not being totally honest!

Whatever it is that you decide to do to start making money online, stick with it at
least long enough to give it a real shot Do not be distracted by this guaranteed money maker or that sure-fire wonder product, no matter how good they might sound.

Stay focused, work on one idea at a time, and do not buy anything that does not fit
in with what you are doing right at the moment.

To Your Marketing Success,

Joe Golson

Home Business Marketing Solutions
Think You Have What It Takes To Turn Your Online Hobby Into An Online Business . Get on the Fast Track To Internet Marketing Success
Download “Internet Marketer’s Guide To Success”,today “Right Here”.

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Your Home Business Marketing battle will include a number of different methods in different areas of the Internet. You may have a web site, use an auto responder, post classified ads, post articles, place banner advertisements, sponsor lists and newsletters, distribute press releases, and much more.

Keep in mind, though, that when you are first starting out, it is critical that you focus on one aspect of your marketing campaign at a time and promote it to its fullest extent before moving on to the next.

It is better to slowly become profitable by focusing on one issue at a time, than to barely be profitable because you are attacking all of the issues half-heartedly.

Diversify and spend small amounts on advertising at first. If you use a cautious approach, you will not be wiped out financially if an ad doesn’t generate the sales you were hoping for.  Just keep testing ads as your budget allows until you find the one that works best; then you can roll it out and be confident that you are going to make money rather than lose it!

If you have a lot of competition, state that you will honor all of your competitors’ coupons and/or discounts; use “their” advertising to your advantage.

An age-old problem in business is collecting final payment for services rendered.  As a business owner, you need to be prepared for “difficult” clients and “mooches” by doing such things as…

1. In your contract or sales agreements, state the interest rates and late fees that will be assessed if payment is not received within 30 days of completion.

2. Write form letters to be used for collecting the balance. There should be three letters in total — one after the payment is ten days late, another after twenty days, and a third that lets the client know that you’ll be turning their account over to a collection agency (or taking them to small claims court). The third letter should not be sent until 45 days after the payment is late.   And of course, never bluff.  If you say you will turn it over to a collection agency, do so.

3. The best way to protect yourself is to take payment via credit card.  State to your client that you will bill their credit card one third of the total price as an initial down payment, another third just after you have passed the 50% completion point, and the final third on delivery. Or use the two-payment system — half at the initiation of the job and the remainder upon completion.

Joe Golson

Home Business Marketing Solutions

Think You Have What It Takes To Turn Your Online Hobby Into An Online Business Get on the Fast Track To Internet Marketing Success

Download “Internet Marketer’s Guide To Success”,today “Right Here”.

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One of the things that never ceases to amaze me about people who decide that they want to start earning money from the net for the first time is that almost every one seems to think that there is some kind of magical ‘secret’.

That there is somehow a mystical power or gift that the people who become successful online entrepreneurs know that everybody who is not so successful is sadly missing.

The reason that it amazes me is that it is simply not true.
There are Internet entrepreneurs who are making millions of dollars online, that is
certainly true, but there is no secret or mystery whatsoever behind their success.
Most of them can trace the roots of their success to one central, core factor. That is that they started their online money making efforts as a proper business, no different than any other business.

It was not a hobby, or just something that they were playing around with. It was a
serious business right from day one, even if it was not necessarily a full-time thing to start with.

Silly as it may sound, running a business online is no different to selling used cars off a lot, or hawking brushes door to door.

It’s business, pure and simple.

For the people who have already made millions online  it is most definitely not a hobby or an interest. Now, that is not to say that you cannot earn money from an online business doing it part-time.

Of course that is possible and, indeed, the vast majority of people who are now huge successes started off doing exactly that.It is not so much a question of how much time you spend on your Internet business. It is a question of attitude.

Treat it like a hobby, a ‘plaything’ and you are almost certainly never going to succeed.

Have the right attitude, and be willing to go the extra mile, and you are giving yourself the best possible chance of making it. And, despite what I said earlier about there being no ‘secret’ to online success, there is something that most of these successful people know, something that many of those who have failed are missing completely.That is that success in an online business is about leverage, and how to use it to make the most of the time that you have.

Let me give you a simple example to illustrate the point.
Say that you live in a big city and you teach people to play the guitar.That’s great, because there are probably going to be enough people in your locality who want to know how to play guitar to keep you busy earning money.

But, let’s say that you live miles from anywhere, that you literally cannot even see your nearest neighbor’s home. Who do you teach guitar to now?

Plus, even in the big city, and even if you give one hour lessons all day, every day, you can still only teach one person at a time, and can only get paid by that one person for doing so.

Now, if you were to start teaching guitar on the Internet, then you can solve your two biggest problems in one fell swoop!

First, it no longer matters where you live, or how many people live near you. As long as people have a computer and an Internet connection, then you can teach them guitar. Second, you can leverage your efforts, and teach ten or a hundred or ten thousand
people to play guitar, all at the same time!

And, of course, you get paid by each and every one of them to do so! So, you have multiplied my earnings power by a factor of several hundreds or thousands, without any more effort at all!

That is leverage and that is the big secret of making money on the Internet.
Over one billion people all over the world are now online. And, in theory at least, every one of those people could be your potential customer. So, can you begin to see how important leverage is? I hope so!

Joe Golson

Home Business Marketing
Think You Have What It Takes To Turn Your Online Hobby Into An Online Business Get on the Fast Track To Internet Marketing Success
Download “Internet Marketer’s Guide To Success”,today “Right Here”.
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Without any shadow of a doubt, every successful online businesses will be using  autoresponders to drive a substantial part of their business or businesses. In fact, autoresponders are nothing less than the key to automating your whole business operation.

In very simple terms, what an autoresponder does is allow you to build a complete customer contact and sales system, which, once in place, can be used time after time after time!

From any research that you many already have done, you should be aware that many industry experts suggest that, on average, you will have to contact a potential customer at least seven times before they become a real, paying customer. An autoresponder allows you to do this both quickly and simply. You may have also heard or read the online business ‘cliché’ that ‘the money is in the list’.

This refers to the fact that by building your own list of potential customers to mail to, you are creating your own personal ‘bank’ of people to whom you can send sales offer after sales offer.

Well, the money REALLY is in the list, AND it is the power of your autoresponder that will allow you to extract maximum profits from that list. Basically, you can find autoresponders that are both paid and free.

If at all possible, you should go for the paid version right from the outset, for several
reasons. Assuming that you are planning on being in this for the long haul, then your list will, over time, become your most valuable business asset, bar none.You should therefore take your list and the idea of building it ultra-seriously right from the beginning.

The problem is that free accounts only have one advantage, that is that they cost nothing. They do have several disadvantages on the other hand.

First, most free responders carry advertising from the autoresponder company themselves, and (even more damaging to your business) sometimes from third party companies too. Do you want your outgoing mails to advertise other people’s businesses, as well as(or sometimes instead of) your own?

This is not great for your long term business growth.
Secondly, many free autoresponders will only allow you to have one mailing list attached to your free account, meaning that you must add everyone to the same list.

Now, maybe at first this will not be a big problem, but it can very quickly become one.
For example, say in a few months time, your business is successful, so you decide to branch out into selling two completely different product lines.You cannot logically mix these two ‘lines’ into one mailing list, so what can you do?

You really need to build two completely separate lists but with a free autoresponder, you would not be able to do this.

The final and most damaging disadvantage of using a free service to start with is that, at some point, if you are successful, you will need to switch to a paid service.

That is not a question of ‘if’ only of ‘when’.
And, when you do this, you have to go back and ask every member of your mailing list to sign up with you again, and guess what? Statistically, over 50% of your list members will just not bother!

In other words, you will lose over 50% of the assets of your business overnight, simply because you decided to save a little bit of money now!

So, if you can, I would strongly urge that you try to find the necessary fees to get a paid autoresponder service from the outset, as it probably the best investment that you can make in your business.

If you have no choice but to start out using a free service, then that cannot be helped and the best account that I know of can be found here. But, as I suggested, be aware that this will give you only one free mail list builder.

The following are the three companies who are probably the acknowledged market leaders in the autoresponder business, and I would definitely recommend that you should use one of them if at all possible :
www.trafficwave.net
www.getresponse.com
www.Aweber.com

Every one of these services will cost you less than $20 per month, and, if there was one thing that I would urge any online business newbie to spend money on right from the beginning, a higher quality autoresponder account would definitely be it!

So, if you can, please spend the money and do the job the proper way right from the beginning.Its the No.1 tool needed for marketing online.

Joe Golson

Home Business Marketing Solutions

Think You Have What It Takes To Turn Your Online Hobby Into An Online Business Get on the Fast Track To Internet Marketing Success

Download “Internet Marketer’s Guide To Success”,today “Right Here”.

———————————————————————————–

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If I had a dime for every time someone asked me “How can I increase my online  sales?” Well, lets just say, I would have a heck of a lot of dimes! The fact is the answer is different for everyone. I would have to look at your product and analyze your entire marketing plan to tell you exactly where the problem is. Lucky for you, there are 3 steps I can share with you will increase your online sale by 40%.

These methods will work regardless of what you are selling or how you are selling it. That’s what makes it so beautiful! You see it doesn’t matter if your prospect is hearing, watching or reading your sales pitch; these tactics will work for you if you apply them consistently.

#1 Build Impulse:

Impulse is your prospects “willingness to buy.” You must understand that your customers impulse is at ZERO when they first come across your product. It is YOUR job to raise that impulse to the point of purchase through a series of well delivered messages. This is called a “presentation” or if you’re old school (like me) it’s called a “Sales Pitch.”

Your pitch has to be well thought out in order to raise impulse effectively. You must anticipate those points in the pitch where the prospects impulse level will drop. Use the products hot spots to raise the impulse back up and always close at the very peak of their impulse level for best results.

#2 Leverage The Law of Averages

The number one way to double your sales is to double the amount of people you expose to your product. Every product and every salesperson will have an inherent law of average. This law represents the relationship between the customers that refused to buy and those that actually bought. For example a 1:10 law of average means that you must get 9 knows before you arrive at one sale.

Remember this is an AVERAGE. It’s not to be taken literally. I may sell the first 2 customers I talk to and then get 18 “No’s” in a row. At the end of the day you average out your yeses and nos to get your LOA. Now, lets say you wanted to make 20 sales today, if you spoke to 100 people today and only made 10 sales then how can you make 20 sales tomorrow? You got it! Talk to 200 people.

#3 Up-Selling

I think this one of the most common areas where marketers and sales people drop the ball. They invest all this time and money into finding prospects then when they develop a buyer they just stop selling. Hello??? You have a buyer here. Buyers BUY. So keep selling! Suggest other products that might benefit the customer or perhaps a volume discount a second item. Whatever the case may be, you have to sell more or at least generate another lead from this sale. Ask them what friend or family member could benefit from an item like this of their own.

All you have to do is ask? Whats the worst that can happen, they might say “No, I’ll just take one.”

Let me ask you a question… when you go to McDonald’s and order a value meal dont they ask you if you’d like to “super size it”? Does anyone ever say “No never mind, I just wont eat anything at all now because you asked me to buy more.” Of course not! So what are you afraid of? Sell. Sell. Sell!

Joe Golson

Home Business Marketing

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