Posts Tagged ‘Opt-In Email Marketing’
5 Reasons Why Driving Traffic With Opt In Marketing Works So Well
If you ask 25 Internet marketers what they think the best form of traffic generation is, you will likely get 25 different answers. One of those answers (and I would say the best method) would have to be opt in marketing and listbuilding, then communicating to that group via targeted email. I know many people would argue this point, but I would disagree with all of them. Below are your five top reasons why.
* Opt-in email marketing by definition is very targeted traffic, pretty much the most targeted traffic you can get. One thing you can do to make it even more powerful is to make agreements with partners in your niche. These agreements allow each of you to refer traffic to each other. This means a lot to the audience, and they take seriously wherever they’ve been sent. People sign up for your list because they are interested in what you have to offer, with the added credibility received through this referral. It works very well.
* The subscribers are already in your niche, so you do not have to sell them on the basic subject to get them to stick around. They have already opted-in and that expresses interest in the subject. Now, all you have to do is continue to give them useful content and great offers. If you build trust, create a friendly environment, and as a result trust, buying will be a natural result down the line.
* Although you have a captive audience, don’t forget to still test your pages and always look to improve the take up rates for each stage of your process. After your traffic increases you’ll have a great amount of data to test with.
* They are a trusted audience, and they trust you. As you know a good business person must gain the trust of his customers, or they will not buy whatever he is offering. With an opt-in list, just by signing up, they have taken the first step in a long, trust-building friendship. It’s the first mental hurdle. Another way to help them move forward
* I think the major advantage of an opt in marketing campaign is the numbers. It is so much easier to build a successful list than any other way to build a customer base using other methods. The reason is that you always have that audience to communicate with when the time is right.
An opt in list is your most valuable source of recurring and controllable traffic, simply put, because of its ability to build a very targeted and responsive audience that has trust in all your communications.
I think to overlook these factors is a grave mistake to your business. So with these reasons and facts in mind, everyone who is serious about their marketing campaign should not be without an opt in list. For more information on how I added 1,982 subscribers to mine in just 9 short days, get my complementary training resource below.
Opt-In Email Marketing How To Get Your Emails Opened and Acted Upon
Getting your emails opened in opt-in email marketing is incredibly crucial to building relationships, getting sales, and moving forward in your business. But what is the secret that allows some people to have emails that get opened quickly and consistently, while others are simply ignored or even unsubscribed?
There are a few things that great marketers do in their communications which increases responsiveness.
For one, be specific in your subject lines, but leave some mystery in there too so they don’t know exactly what it’s about when and it makes them want to open your mails. On thing to be careful about is make sure that you’re not pretending to write about something, then they open and they see something else.
You can be funny, but never go overboard in this department and misrepresent something, or say it contains sensitive information (eg: account details, etc). This will ruin your trust which is essential for your relationship and long term success.
Remember, people buy from people they know, like and trust. And to gain their trust you need to gain their respect through being consistent and reliable in your communications.
Your personality will come through in your emails and communications, so whatever persona you’re putting forward, be consistent with that. Remember that people are getting to know a person through your communications and will come to know and like a personality. So, don’t be humorous one day, and sell hard the next day. It’s confusing to your audience.
Once you’re within your email body, remember that a call to action is needed. Every email should ask your reader to do something. This can be as simple as going to a blog to read more of a post, or going to look at an offer that helps meet their needs. In any case, less is usually more.
What I mean by that is that the call to action shouldn’t be a hard sell like GO NOW AND BUY.
The best way to approach it is just like if you were having a conversation with people. Use language instead like, take a look, go check it out, etc.
One thing to realize also is that different kinds of people are reading your emails. Some are more in depth, some have more time, and some are in a big hurry! Also, some people like to make decisions really fast, while others like to really read everything and think about it.
So just like you’ve seen sales letters that give the buy option early on, and continue to give more benefits below for the more slow decision maker, your emails should give the link up front, AND later down.
The reason is that some people will click right away no matter what, and some are a lot more selective. Why not please both?
So don’t pressure your readers, maintain a friendly yet sure of yourself tone, and always close the email with a final call to action.
Another thing I like to do, is under my signature, place in a P.S. The P.S. gets read a lot because many people just scroll down to the bottom to see what the deal is. That’s why the P.S. is so effective. It’s like your out of sales mode and just want to say something nice or illuminating to the person. Very effective, make this part more personal!
Opt-In Email Marketing : Where To Start If You’re Brand New
So you’ve decided to build a list and market on the Internet, and do it through building a list and opt-in email marketing. That’s a great step forward and I really appreciate you deciding to take action! Now, what action to take?!
I hear this all the time, and I’ve been there myself when I first started. You can be enthusiasm on fire, but without a blueprint, you’ll be more excitement than results! That’s not what we want, we want excitement AND results!
So here’s the components you really need in your first month building your business, to get that momentum you want to grow your list and business.
1) Decide on the niche (subject area) you want to focus on in your business. It should be something that’s balanced between your interests and having a marketplace too. You should also be specific enough to be able to stake your claim to a marketplace. For example if you chose marketing you would literally have hundreds of millions of competitors on the net. How about WordPress Blog Marketing better you’d need to check that phrase by typing it into the Google Adwords Keyword Tool (just search that on Google and it will come up).
This tool will allow you to type in phrases you’re considering, as many as you want, and see how many searches are made on that term per month. That’s how many people are searching per month, so it’s a good idea of how many people will search on that term per month in the future.
Now once, you have say your top 10 phrases: (Eg: WordPress Blog Marketing, Viral WordPress Blog Marketing, Marketing with WordPress, etc), go to Google.com.
Now search for each of them. See how many COMPETING results (other people’s pages come up for them). Less than 100K? Very Easy to Compete! 500K or Less? A little longer but doable. 1.5Mill or more- will take a couple of months of focused effort.
So, a smart way to go is to pick some low hanging fruit first, pick ones with 300K or less competing results say, with 500 or more people searching for it per month.
Just focus on one phrase for now, and THIS is what we will make our Squeeze page (where we collect the name and email address) about.
2) Identify your top Keyword Phrase from Step 1 (less than 300K competing results, more than 500 searches a month).
3) Go on the Internet, find Squeeze pages (pages that ask for a name and email in exchange for a gift), in your niche, that really appeal to you and would make you sign up. Find the top 2 or 3 that you can that really do convince you to sign up to get the gift. On your browser, hit View: Page Source (for Firefox, IE is similar). Save this file (hit Save As, to your desktop)
4) Download the NVU editor for free. (Search Google)
5) Open the file in the NVU editor. Modify it, taking out any copyrighted images etc.
6) Change it up to suit your needs, and to reflect that primary keyword phrase you had. Remember to make it your own, and don’t leave any elements in which are the rights of someone else, you’re just using it as a template.
7) Find a free PLR item that you can giveaway. (stands for Private Label Rights search Google). It should relate closely to the primary keyword phrase you found above. Examples include free report or free software.
If you can, change the picture of the item a bit and title, and improve the content a bit. This will increase response as it will then be unique.
9) Add Traffic Techniques to this to get visitors to your page. To learn more about this get my special report on the site mentioned below called List Building DOMINATION.
Increasing Your Subscriber Spend in Your Opt-In Email Marketing
In the same way that you can fix up a home to increase it’s rental value, you can fix up your subscriber list on a regular basis, to ensure that it’s the most powerful asset you can make it. What separates those who build a opt-in email marketing list versus those who build a strong business asset? It’s the relationships built through providing high value on a regular basis and an interactive and responsive environment.
How can we create a responsive environment that creates recurring income? Here are a few top ways:
1) Create a community/family atmosphere in your business. You can still do this while remaining professional. For example a very effective exclusivity method, is to create the VIP group mentality in your business. Remember the value you provide should be friendly as well considered to be exclusive by your subscribers. They should feel like they can get something there that they can’t get anywhere else. That way, they’ll remain subscribers and even start referring friends as time goes by.
2) Incorporate all learning mediums for various types in your audience. Incorporate text, audio, video and graphics into your content distribution. Remember that people respond differently to different learning styles. So, to reach the maximum audience, ensure you’re hitting your audience on all of the areas that need to be covered.
3) Put your personality into the business and communications. Remember that people like to buy from people that they know, like and trust. So, it’s ok to put some personal observations and quirky content in from time to time, as long as the communication also covers useful content or offer that is logically tied in. Entertain, but don’t waste people’s time.
4) Incorporate stories and testimonials wherever possible into your content. Remember to ensure that you’ve considered the possible objections that your audience could have to your content and offers, and shortcut that thought process with a great testimonial that answers it.
5) Reward the behavior you want to continue, such as when polls are answered, referrals are made, and one-time purchases and repeat purchases are made. This is supremely important because it will train the customers to want to repeat the pleasant experiences that they had. Combining this pleasure with the avoidance of pain in the solutions to their problems you’re providing, will lead to a loyal base.
6) Be creative and surprise customers with unannounced bonuses or special insider tips. This will lead to anticipation of receiving further communications from you!
Bonding With Your Customers in your Opt-In Email Marketing Efforts
You always want to set things up so you customer is allowed to have a relationship with your brand and your identity. Remember that people buy from people that they know, like and trust. So, it’s important that the person or group of people that they are buying from are personable and relatable.
Any imagery should convey a friendly image and especially effective are things like using your emails to direct them back to smiling faces and videos that are welcoming and personable. This will make your opt-in email marketing seem a lot more personal.
Don’t think of your communications as offers and sales, but more as conversations that you’re having with a friend. That doesn’t mean you can’t get excited, on the contrary, let your natural emotions come through that fit the situation. If something is unique, very effective, or at a record low price, let your friend know in a very sincere manner what’s going on.
This friendly personality should be expressed in all touch points of your communications from your initial capture page, to your autoresponder emails, to your sales letters, and membership sites. Remember, the client wants to feel cared about, protected, and as you are their advocate in the market.
Another thing you can do to show your advocate status to them is to issue consumer warnings from time to time, on products in your niche which you don’t believe to deliver on their promises, and possibly a better alternative. This shows that you are not just a promotion machine but instead are on their side and that you yourself are an impartial customer in the marketplace. This will build big amounts of trust with the spectators.
Use testimonials and social proof throughout your materials, your emails, and sales letters wherever possible. Think of the major objections that people could raise to what you are communicating to your audience, and then let the testimonials prove that’s not the case. They can be text testimonials and for pages video works best. But in any case remember your first testimonials can be from friends as long as they are sincere.
Remember that you are speaking with your audience, and not to them. So incorporate things like surveys and polls to out exactly what Is on the minds of your audience. Remember to incorporate your findings into your future communications. I usually like to take 150 or more responses as a good sampling to cater my future communications and content creation.
Also, remember the demographics (age range, gender, personality types, income levels and associations) etc of your group. If you don’t know, learn more about your customers through more interaction as above.
You’ll want to ensure that all your communications as well as pages are readable. Make sure there are defined sections and plenty of breaks to break up the logical flow and processing of the information.
These techniques will allow more bonding with your audience and build a feeling that you are interested in their needs and wants. This will build an intense purchasing atmosphere for your customers and seriously increased sales for your business!
