Posts Tagged ‘opt in marketing’
How Not Only What You Say, but How You Say it Can Effect Your Opt In Marketing
In most sales and especially opt in marketing, the attitude you present in your writing not only says a lot about you, but it is actually all the customer has to go on most of the time. Maybe they will judge you by your landing page, but most of the time it’s the voice in your communications on your listbuilding.
Another thing to remember when dealing with opt in marketing is that you have this very limited time frame to keep your customer’s attention. You get one maybe two opt in messages at the most. If they do not like what you say, but more importantly how you say it, they will unsubscribe from your list. What I want to give you are three tips or methods to shift your attitude to send either better messages or improve upon already successful ones.
How you say what you say!
*Non-manipulative selling: This is a tricky one to get down. But it is all about steering the customer where you want them without seeming like you are. Keep this in mind all the time.
The best way I can think to pull it off is to give the reader several options that they can choose and have them lead to different landing pages. Now of course, you can have all of them selling the same product. They should just look different, so it looks like the customer has a choice.
*Non-threatening selling: This one seem obvious to some of you, but not so much to others I have talked to this about. You do need to be convincing.
It is good to give the customer limited offers, but they should never feel strong-armed into a sale in real life or on an opt in marketing list. Even more so online, because as I said if you push them, you are likely to push them away. Then, they will just go to one of the other people in your niche and buy their products.
* Total Product Knowledge: This means that everyone who works for you has total knowledge of your product. If you are doing any sort of outsourcing just make sure that you provide your employees with your product and are ready to answer any and all questions from them.
Also this extends to you having total product knowledge. Even if it is an info product you wrote, you need to know it inside and out because your opt-in email marketing subscribers will think of questions and comments you had never thought of before. Trust me on this, this is a very important step.
Just keep in mind when preparing your communications with your opt in list that how you say something is much more important than what you say to your customers. Treat them good and they will become long-term, trusting subscribers.
Building Interest in an Email Marketing Opt in List using Autoresponder Messages
There are several ways you could build interest using an autoresponder to increase your customer base with an permission-based email marketing opt in list. There are many unique methods you can use in this medium to increase your list without doing any work after the initial messages have been written. This article will cover a few of these. With a little creativity, you can spin these to create many more opportunities for yourself.
Build Trust and Friendship Using Your Opt In ListBuilding
The first of these and perhaps the most important is the ability to build trust and friendship using only pre-written messages. I know that you will have to anticipate the reader’s response. However, if you know your niche well enough and know what customers within that niche expect, then you should be able to give them what they want without needing individual feedback from them.
The first step in building trust on your list as I have said before is to ALWAYS provide your customers with useful and accurate information in your messages. If you do not do this, you will run some of your potential customers to competitors.
You must also give them good contact info and have a good link to your best landing page within EACH message. If the customer reads the message and then wants to learn more, he will have a quick, easy way to follow up on these thoughts.
Provide Informative Emails, not Constant Sales Pitches
You must be careful to not always push other people’s product. You can of course do this some as it gives your subscribers variety, which is very important. At the same time, too much variety is bad. If all they have to go on is your recommendations of other people’s products, then why would they look at your page?
Provide a Solution to a Problem through Each Step of the Opt-In Email Marketing
You should start slowly and with care at the beginning of an autoresponder sequence. You should give the subscribers a chance to get to know you as well as you them. Give them a problem, one that you can provide the answer to easily. But not right away, you must slowly give them the answer to the problem.
Another thing to make sure of is that the problem is relative to your niche. Most importantly, do not give your customer the end all, be all answer on the list. Let them know that it will be provided for in your product, which of course can be located on the web page that you have provided the link for at the end of each message.
How To Write Good Emails
Just as an experiment, a friend of mine subscribe to ten different opt-in e-mail marketing lists to see which ones are effective. Many websites and online businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or traffic. Opt-in email marketing and automatic list tool sends newsletters, catalogs updates and many more promotional materials to website visitors who have agreed to be updated whether monthly, weekly or semiannually.
Through e-mail, an internet user that is on the list will receive their updates through email. If a promotional material piques their interest they will go to the site to learn more or to purchase outright. For the website operators or owners, this is a chance to remind their list of their existence and parlor their wares. With the numerous sites in the internet that offers the same products or services in one way or the other, the competition can get pretty tight and it is easy to be forgotten.
Back to my experimenting friend, he tried to find out which opt-in marketing strategies grabbed a person into begging for more. Some would send in very simple fashion, some would very outlandish while there are some that would just lie in between. The differences could easily be noticed and some have gotten the idea of an effective optin email marketing strategy. He dubbed them effective because he felt like he just could not wait to go their site and learn more, the more persuasive ones even got him halfway to reaching for his wallet and to his credit card before he realized this was only for an experiment.
Many companies and site present their promotional materials in a wide variety of concepts. Each has their own distinctive style and designs, but more than the outline and the presentation, the content and the articles are what keeps the attention of your potential customer locked on to your opt-in marketing medium. Creativity is the key here.
From talking to many satisfied opt-in list subscribers and forums, I have educated of what is essential in opt-in email marketing and what makes the subscribers begging for more instead of lining up to unsubscribe.
Keep your promotional materials light, creative and original. Many people are stressed out as it is. Getting a stuffy business proposal rather than a light hearted e-mail may just agitate them more. A warm friendly smile or banter is always more welcome than a serious business meeting or proposal. While you do want your customers to take you and your products and services seriously, you also want to show them that you know how to have fun.
Splash some color in your emails as well as provide some photos and articles that can be related to you but show good news or good light hearted images as well. Provide a newsletter or promotional materials that will keep them in a light mood. Make your materials eye catching and grabbing that they wont be able to take their eyes of them. Pique their interests.
Have good content and article, even if it means investing in an experienced and professional copy writer to write them for you. An effective copy writer should be able to build trust between you and your customers. They should be able to establish your credibility in what they write. It must be informative but not too stuffy. Let go of the professional jargons and “talk“to your recipients.
A good article and content should be able to outline the benefits of your product and services and why they need what you are offering. But do not look to be overeager and too persuasive. It should be able to entertain as well as lead them to buying from you.
Your promotional equipment should be lucid. Do not leave people guessing. You should lead them to you and not vice versa. Explain to them what they need to do in a manner that will not be confusing. Try to anticipate also what your target client needs. Do your research and information gathering, many sites will be able to help you with that.
Provide clear and crisp images of what you are offering. If the people know what you have for them, they are more likely to beg for more. For example, if you are selling a car, provide them photos but only enough to encourage them to go to your site for more.
Exploding Interest in Your Email Marketing Opt In List
There are several ways you could build interest using opt in marketing to increase responsiveness and buying in your customer base. You can set these messages up before hand, then have that work for you 24/7. This article will cover a few of these, and how you can turn your listbuilding into a profit center. With a little creativity, you can spin these to create many more opportunities for yourself.
Build Trust and Friendship Using Your Opt In List
The first of these and perhaps the most important is the ability to build trust and friendship using only pre-written messages. I know that you will have to anticipate the reader’s response and what they’re feeling and thinking. However, if you know your niche well enough and know what customers within that niche expect, then you should be able to give them what they want.
The first step in building trust on your list as I have said before is to ALWAYS provide your customers with useful and accurate information in your messages. If you do not do this, you will turn off some of your potential customers. This is especially important when you do reviews and communications related to the buying cycle.
You must also give them good contact info and have a good link to your best landing page within EACH message. If the customer reads the message and then wants to learn more, he will have a quick, easy way to follow up on these thoughts.
Provide A Mix of Content and Offers, not Constant Sales Pitches
You must be careful to not always push other people’s product. You can of course do this some as it gives your subscribers variety, which is very important. At the same time, hard selling doesn’t work online or offline.
Provide a Solution to a Problem through Each Step of the Email
You should start slowly and with care at the beginning of an autoresponder sequence. You should give the subscribers a chance to get to know you as well as you them. Sell YOURSELF hard first, that’s the most important point. Give them a problem, one that you can provide the answer to easily. But not right away, you must slowly give them the answer to the problem.
Another thing to make sure of is that the problem is relative to your niche. Most importantly, do not give the customer ALL of the solutions for free, but do give them a taste for free as you proceed so they can see the quality is very good. Let them know that it will be provided for in your product, which of course can be located on the web page that you have provided the link for at the end of each message.
Use Opt-in Email Marketing How To Create Money From Thin Air
How do you barter using information, and how does this help grow your business? First, let’s look at the definition of barter. The common meaning of bartering is “a medium in which goods or services are directly exchanged for other goods and/or services without a common unit of exchange.” In this case, really information you possess for the money others possess.
So with this in mind, the common unit of exchange within any opt-in email marketing system is information. This is the new currency of our modern online age. First seek to understand, and provide value, before being understood. If you want to get something from someone, then the best thing you could have to trade is information they wish to possess. That’s a key to opt in marketing.
This leads us to your opt-in list where you are giving the subscribers information that you know they want, otherwise they would not have opted in to start with. In exchange, you are listbuilding and getting something from them that you want, which is a good relationship and a strong buying environment.
Meet and Exceed Expectations in Your Email Marketing Promises
This means that first you must give our subscribers what you promised them. The best thing you can give them at this point is some very useful content within your chosen niche, that solves an immediate problem. This will compel them to give you information in return about themselves and their core motivations for being on your opt-in list to begin with.
In order to have to create great trust and a positive environment, for your audience, you should provide sixty percent good content to forty percent sales material. Any less content than that, and they’ll feel that you are selling instead of communicating
As a respectable businessperson, this is not what you want. The customers must think they are getting the good deal, not us. If they believe they are not getting the good deal, there is a chance you will lose them before you can get them in a long term relationship built on trust.
Providing Value And Receiving the Return
You are in a very unique position to barter since you are the one communicating with your email opt-in marketing list. You have a captive audience, well at least at first you do. It is your job to keep the customers that sign up for your list. By giving your customers good content they can believe in, you will build honesty-based relationships with them.
So when you do send out sales material your customers will be much more likely to give it a chance. So stay true to what you believe and always try to give more than you take. Your client base will feel a feeling of importance, and this will take your business to that place of success you’d like to see. As you serve more people, your success will continue to grow!
