Posts Tagged ‘search engine optimisation’
How To Effectively Buy Cheap Traffic
Generating traffic to your website is central to the reaction you can have for your business. Ok! Next to aquiring a website that will turn those visitors to buyers, having people internet is an essential thing. The truth is that you’ll require both a good conversion rate, and quality traffic. After you have a superb product to sell, you’ll make money because of doing all three things well.
You should purchase traffic in a few ways. You could just go actually buy visitors internet. Don’t go searching for those traffic merchants yet though. You need to know that, that is certainly the worst kind of traffic you will get. Why? That kind of traffic is NOT targeted. It is just like surfing for traffic. 99% of the people seeing your website will probably not be interested in it. The only way to convert these people is to make your niche so broad, that it will automatically appeal to most people. Few niches qualify.
You may also buy cheap traffic by renting a person’s list. This is what happens when you advertise with an ezine editor. You are actually renting space in their electronic magazine, to push your products. Ezine advertising can be quite lucrative, as long as your target list is in the same niche as your product. Your copy needs to be good, and you definitely should get these people onto a list go ahead and. Should you not you will have to rent the list again to reach them a second time. That’s not a good strategy!
One final way to buy cheap traffic is to do search engine optimisation. This is the better way, but results are slower. By writing articles, doing link exchanges, and submitting your website to directories, it is possible to buy cheap traffic in advanced. Twenty back-links created today may push traffic towards your site for a considerably long time.
Most often, this traffic costs more time than it does money. Also, ultimately, it will continue to grow until you just get traffic because your internet site is there. This is the perfect traffic you should buy. Why so? As the intelligence of today’s search engines, will cooperate in order that only the people you are interested in, will actually show up at your website. Here is another innovative method of getting those important backlinks.
Backlinks methods you should avoid
Hmmmm, this is a big subject and I want to emphasise it’s not an exact science. But here is what I have learned in my research at the Backlinks clinic:
Authority – basics
The more authority your web pages have the higher you will rank on Google. Authority means that people trust you and your information. The great news is that authorities trusted by people are also trusted by Google. A great example is the .edu and .gov domain extensions. These suffixes imply they are authoratitive sources of content and it’s a proven fact that in the eyes of Google backlinks from these domains to your site will “pass on” authority to your site. Another perfect example is Wikipedia as the web pages here are almost always authored by by tribes of people as opposed to a single source.
So it follows that authority is significantly influenced by the source of your backlinks and if authoritative content link to your site then you receive their influence and in the eyes of Google you become more authoritative and so the trust in your web pages by Google increases.
How Google declares what is and isn’t authoritative is a guarded secret for solid reasons and falls in line with Google’s thinking of “Do no evil”. The last thing the net needs is someone exploiting the mechanisms that Google untilzes in its efforts to try and regulate probably the most significant technological development of this period in history.
How not to get Backlinks
And on this thought it’s valuable to state some obvious sources and methods of building backlinks that Google not only disapproves of but appears to be moving aggressively to ‘’categorize as illegitimate authorities. In no particular order of severity, the common offenders are:
- Paid backlinks – web sites where individuals buy and sell backlinks
- Comment spam – entries that have links on web sites that are just not related to the main theme.
- Low quality and *duplicate content – ‘scraped’ or copied
- Fast growth – there are a myriad of ways that this is achievable, Google isn’t stupid. Any sudden increase in the amount of backlinks is going to show up on Google’s monitoring systems, specifically if it’s a brand new domain.
- Backlinks from villainous sites – these are particularly nasty as you are guilty by association – need I say more.
*There is another factor where I may be on dodgy ground, but reputable news properties seem to get a lot of authority and I have definitely seen significant numbers of the same content over and over again on different web sites with no penalties, I am still looking at this, only as a portion of of the results I am seeing defy the normal behaviors I normally expect to see. More on this is in a future article….
Building Your Customer Database with Downloads
A mailing list is the lifeblood of your internet marketing business. The old adage “the money is in the list” cannot be true enough — if you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by search engine marketing it to your existing list of targeted prospects.
You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. For example, let's take a look at a very good example -- apple.com. When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via -- guess where -- iTunes!
In reality, you do not need to offer such a "heavyweight" download such as a full-feature software like iTunes. You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it.
However, slapping together a simple download and putting a link on your website won’t be enough to attract qualified prospects. You will have to do some homework in order for your lead-generating mechanism to work well for you.
First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there is no way your visitors cannot find the download page, and when they do, you’ll get some of them converted into your prospects!
Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the harddisk collecting virtual dust. It is hence important to show your visitors why they should download your freebie.
