Traffic_generation | Home Business Marketing

Home Business Marketers are realizing the benefits Web 2.0

Friday, February 1st, 2008

Home Business Marketers are now realizing the potential benefits Web 2.0 has to offer. While many consumers think of popular applications like MySpace when they ponder Web 2.0, many fail to connect this technology with its potential for business.

Corporations can reduce much of the expense associated with installing and configuring essential software and applications on individual computers when they take advantage of Web 2.0. Rather than have an IT manager set up, configure and maintain a company’s applications and software on corporate servers, a company can now access a vendor’s server to acquire the information they need for their company.

Companies can now also share information and collaborate with one another in new and interesting ways. This will require business managers to start thinking more horizontally, moving away from a hierarchical model of communicating to one where knowledge is shared freely among employees, suppliers, vendors and even competitors.

Some company’s are even encouraging their customers to take advantage of social networks to help them advertise. GM for example allowed consumers to create commercials for some of their popular vehicles a while back. While many of these left much room for improvement, such integration allows for greater innovation and shared interest among key agents – consumers.

A company can also help businesses make working more practical and simpler. Rather than have individuals use stand-alone systems only, company’s can now encourage the joint use of software and computers among multiple users. Data can easily be shared from one person to next, meetings can be held online, and problem solving can take place from a much broader perspective… Read More

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Would You Say No To Traffic - If It’s Targeted And Free … Read More

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Tags: traffic_generation, Web_2.0, Web_2.0_benefits, Web_2.0_business_benefits

Traffic 2.0 - New Generation Tactics for Bigger Profits

Tuesday, January 22nd, 2008

What goes around, comes around . You ever heard that phrase before?

I am sure that you have, and I am also almost certain that you would probably agree that it is true as well.

There really is nothing (or at least very, very little) that is genuinely new in life, that you haven’t seen before, and the older you get, the more it happens!

Its like when I see yet another email land in my inbox, promoting yet another latest secret product, or a never-seen-before solve all the problems of the world master plan from the latest guru (who nobody had ever heard of yesterday).

Sound familiar?

Seen it all before?

Of course you have you and me both, and, whilst I am not going to insult your intelligence by telling you how sick to death I am of it (that tactic has also been played out to the ninth degree); I am going to be totally straight up with you.

Most of the products that I have seen hit the market over the last year or so have been revamped or worked-over copies of stuff that I had seen before, sometimes many more times than once.

Thus, when I get the chance to look at a new product, I do not expect to be impressed.

In fact, I rarely if ever manage to get past the first few pages if I ever start to suffer from insomnia, I know I have a hard drive packed with stuff sure to help cure the problem!

So, when I got a first chance to look at Traffic 2.0, it was definitely a question of, okay, here we go, who’s this one copied from?

And now?

More importantly, I want to tell you exactly why I rate it so highly, and why I have no hesitation in recommending it to you.

First off, it is not a stale rehash of some other junky product.

Note that I did not claim that it is unique or brand new because I have not seen every other internet marketing product that has ever come out, so how do I know that?

Second, it is not a one idea product like 99% seem to be.

Traffic 2.0 pulls together a whole host of traffic generation ideas, tips and systems that, taken together (and that is the key word, together) form a very sensibly balanced approach to traffic creation.

And the third thing (and this is a big bugbear of mine) is that it does not insist on throwing out the baby with the bathwater, like so many products seem so keen to do.

What I mean by this is that, whilst everyone is running around like a headless chicken, spouting about this Web 2.0 tactic or that Web 2.0 idea, they seem to have forgotten that a lot of Web 1.0 ideas and traffic generation tactics worked pretty well too!

And, guess what?
They still work just as well now as they did when computers were still steam driven!

This Traffic 2.0 system manual doesn’t forget this either, and even includes a section that shows that, whilst, sure almost everything you read is about Web 2.0 nowadays, you shouldn’t discard something that still works just because its old!

So, my view of Traffic 2.0?

Its a very well thought out and sensibly balanced system for driving large numbers of new visitors to your site or blog at minimal cost or for no cost at all…. Read More

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Tags: traffic_generation, traffic_tactics, web_traffic_2.0

How joint venture giveaways can generate traffic

Tuesday, January 15th, 2008

In this, day three of the five part traffic generation course, we are going to discuss how joint venture giveaways will help you generate traffic to your site. In fact, they do more than generate traffic. Joint venture giveaways will also help you build a large opt-in list, in a very short period of time, and you can bring those visitors back to your site time and time again.

Joining a joint venture giveaway is easy and free. You just need to find a giveaway, and these can be found through joint venture related forums, or through the search engines. Once you’ve found a giveaway, you need a free gift to give away.

This can be something that you create yourself, or have created for you, such as a free report, an audio, a video, or an ebook – or even a piece of software. It can also be a Private Label Rights product that you have. The important thing is that your gift has value to the people that will be downloading it.

You need an autoresponder and a website. Set up an opt-in page, which is often called a squeeze page or a capture page, on your site. Connect it to your autoresponder, and in your autoresponder, set up a list for the giveaway. Create your confirmation email and download for the gift email in your autoresponder.

Determine where the visitor will go, once they hit the submit button on your opt-in page. They can go to the first page of your site. They could be sent to a sales page for an affiliate product that you sell. You could set up a One Time Offer, or OTO, where they have one chance to purchase a product from you, at a special price.

Finally, when you are all set up on your end; submit your information to the host of the joint venture giveaway event. They will typically want the name of your gift, the URL of your opt-in page, a description of that gift, and the link to the graphic that represents your gift, such as a graphical ebook cover or CD cover.

While you will build a nice big list with the joint venture giveaway, remember that your purpose is to generate traffic as well. You don’t want people showing up, getting their gift, and leaving – never to be seen or heard from again. Your list resolves a lot of this, because you can use it to bring them back.

But at the same time, when your visitor is redirected after submitting the form, try to have them redirected to a page on your site that will immediately capture their attention, and keep them there for a while, even after they have been given their free gift.

Homework Assignment:

Visit some joint venture related forums, and find at least one joint venture giveaway to participate in. Create your gift, create your opt-in page, and any other pages that you need for the giveaway, and watch the traffic roll in!

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Tags: joint_venture_giveaways, traffic, traffic_generation

Article marketing and forum marketing generates traffic

Saturday, January 12th, 2008

You’ve probably heard about Article Marketing and Forum Marketing. In fact, you may even be sick of hearing about it. But are you doing it? The reason that you hear so much about these two marketing techniques is that they work!

Yes, article marketing and forum marketing builds traffic slowly. There are faster ways to get traffic. But, when you build traffic using these methods as well, you are also building your credibility. You are drawing responsive people to your site, and if your site is doing its job as well, and you get those people on your list, you can draw them back time and time again.

Note: If you are not collecting email addresses at your website, the traffic that you bring there is essentially wasted. By building an opt-in list, you can bring traffic back to your site over and over again, and this is essential to online businesses. Email addresses and first names should be collected with an opt-in page, or with subscribe boxes located on every single page of your website!

Now, let’s start generating some traffic with articles. The concept is that you write an article, which should be anywhere from 350 to 750 words in length. You include an author’s resource box at the bottom of your article, and your website link is included in that resource box. You submit the article to article directories and ezine publishers.

If you can’t write, you can get article written for less than $10 each by a ghostwriter. If you don’t have the time it takes to submit articles, you can hire a service to do that for you as well. It is essential that you do article marketing, because it is viral. Your articles will be used on other people’s websites, blogs, and in their ezines – spreading the word about your site.

Forum marketing is also important. To do forum marketing, you find good, well populated forums that relate to your niche. You simply participate in those forums, and include a signature file at the bottom of all of your posts, that lead people to your website. Forum marketing does not take much time at all, once you’ve found the forums that you want to participate in.

Again, these are slow, but effective (and free) ways to generate traffic. But no matter how slow they are, they are essential to your overall online business because of the virility of these techniques, and the credibility that it gives you.

Homework Assignment:

Write and submit one article, each week. Participate in your niche forums on a daily basis, posting one message in each forum per day, using a signature file that brings people to your website.

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Tags: article_marketing, forum_marketing, traffic_generation

Traffic Generation the life-blood of Your Home Business

Thursday, January 10th, 2008

Welcome to the first installment of the five part series Traffic Generation Course. Today, I want to discuss the various things that you need to check to ensure that your site is ready to receive traffic.

Think of this: If you were expecting company at your home, there are certain things you might do in advance. You would make sure your home was clean, that there was fresh soap and clean hand towels in the bathroom, and you might prepare some snacks, or even an entire meal.

Preparing your website follows the same concept. You want to make sure that things are neat and tidy. Make sure that your navigation follows a logical sequence. Make sure that you have plenty of good content, and that everything is spelled correctly.

You also want your visitors to be able to participate in your site – to take action. Look at each page, and determine what type of action your visitors can take. Do you have a forum or blog? Do you conduct polls or surveys? Do you have a subscribe box for your opt-in list on every page of your site? Make absolutely sure that your website is ready for company! Also make sure that your pages lead your visitors to take the action that you want them to take, no matter what that action may be.

That is the first and most essential step of traffic generation. If your site isn’t pleasing and welcoming, any traffic generation activities you do from this point on are wasted! Take the time, and put forth the effort to make your site as good as possible – and learn to look at it from your visitor’s point of view!

After you do this, make sure that you are using all of the best known Search Engine Optimization techniques, such as making sure that you have clean HTML code, that you’ve used your keyword effectively, that you have keyword rich text links and alt tags, and that the title of your website, in your HTML code, has your main keyword or phrase as well. Take some time to explore SEO techniques, so that you can draw natural search traffic as well.

Once your website is ready for company, you are ready to start inviting that company. You do not need any special tools for traffic generation. What you need is your computer, an Internet connection, your mind, a willingness to do the work, and knowledge. That’s all it takes.

Homework Assignment:

Make absolutely sure that your website is ready to receive traffic. Do you have an opt-in page? Do you have a subscribe box on every page of your site? Look at each page, and determine whether there is enough content, and if there is an action for your visitors to take on each page. Make sure that your site is optimized for the search engines.

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Tags: traffic, traffic_generation, web_traffic