Posts Tagged ‘Web_2.0’
Web 2.0 changed how we used to get traffic
Web 2.0 changed how we used to get traffic for home business opportunities.Some really smart people figured out how to make the web very interactive. Users could go to a web page and talk to other users, but more importantly, create content for the owner of the website.
To understand the true power of Web 2.0, allow me to illustrate to you for just a moment exactly how the highest Search Engine rankings were achieved before Web 2.0 came along.
When a website owner wanted to get a large amount of traffic from the search engines, he or she usually turned to a Search Engine Optimization firm that charge large monthly fees.
This SEO Firm would inform the website owner that in order to get the most traffic possible to that website, they would need to rank # 1 in Google, Yahoo and MSN for his main keyword terms, which they will help figure out for them.
After analyzing the market, running up a long list of keyword phrases that directly related to the website or business, they proceeded to lay out a detailed regimen of steps to take, both on the website itself and off-site.
On-site factors of high search engine rankings included all kinds of things like how many times your keyword phrase is found in your text, headlines, meta tags, linking text, image attributes, surrounding texts, etc… Not to mention the whole site had to have a simple ‘flow’ that easily allowed search engine spiders to see everything across them.
Off-site factors of high search engine rankings take much longer to complete.
This basically has to do with how many incoming links on other websites out there you can get back to your site, from as many different websites as possible, and what words were used in the link itself.
The easiest way to achieve the Off-site marketing part, and still gain quality links that won’t disappear soon, was to do Article Marketing… 95% of all competitive websites listed at the top of Google or Yahoo used Article Marketing to get where they were.
Article Marketing is simple but time consuming.
All they had to do was create an article between 350-1500 words in length about a topic that relates to their website. (The website owner usually wrote this, not the SEO firm.) At the end of the article they were allowed to place a hyperlink with whatever linking text they wanted, and point it back to their site.
Then the SEO firm would take that one article and place it into hundreds of different article directories that are scattered across the web. I’m sure there are well over a thousand such directories now in fact that allow you to submit to them for free.
But the submission process is tedious, because they have to upload each article by hand with a description, keywords, sometimes a picture, and sometimes even make an account on each individual directory first!
And that’s all just for one article. This process for just one article is usually not enough to get anywhere near the top of the rankings yet, and in the more competitive niches it might take them up to 1,000 such articles over the period of 6 months to even get to the front page of google for their chosen keywords.
Another major problem with this tactic is that the Search engines don’t want to see the same article over & over again in the first place. They call this duplicate content, and it’s not that duplicate content gets you banned, but It simply isn’t worth very much at all… And therefore neither will be the links attached to it.
So yes, Article Marketing did work, but not well, and all things considered, it was just BARELY worth all the time and trouble it took to create those off-site links.
Web 2.0 – New generation Traffic Tactics For Bigger profits. How To Use Blogs, Social Networking, Social Bookmarking and Video Sites To Drive Traffic Straight To You!… Read More
Social Bookmarketing Directory - Web 2.0 sites that you can use to create your very own stream of highly targeted traffic for your websites…Read More
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Home Business Marketing With Social Bookmarking Sites
Social bookmarking sites allow you to create a profile then bookmark your favorite sites. These bookmarks will be shared with other users. When you book mark a site you will give a brief description and then pick a category and add keyword tags to your bookmark. These keyword tags allow your book marked site to show up when a user searches for book marked sites for that key word.
This of course is the basic explanation of social bookmarking. I prefer to use simple explanations for things over the tech talk explanations because that way everyone no matter what their level of knowledge can dominate the Web 2.0 market for their own marketing needs.
For your use you are going to bookmark your website and your blogs to better enhance your marketing potential. You will need to pick the appropriate category, give a short but to the point description of the bookmarked site and then pick the appropriate keywords to tag your bookmark with.
Not all social bookmark sites will have a category that fits your website. Some social bookmarking sites are geared toward a specific theme or a limited amount of topics. Should your website not fall into their theme or any of their topics then do not try to bookmark your website or blog on those social bookmark sites. This is considered under some circumstances as spam. Even when it is not considered spam to do this, it is still unprofessional. So stick with social bookmarking sites that offer your theme or category for your website.
Keywords should cover what you are bookmarking. Use as many keywords as possible that are relevant to your website or blog. Your account can be terminated by some sites if you are loading your bookmarks with a lot of irrelevant keywords. So refrain from doing this. Do not be afraid to use both singular and plural forms of words or variations of words for your keywords.
In addition to creating a profile some bookmarking sites require that you download an application that will run in your browser bar. The purpose of this is so that when you are on a website and you wish to bookmark it all you have to do is click on their icon in your browser bar and you will be able to bookmark that site. Not all bookmarking sites will require this.
Most bookmarking sites offer you a feature so that you can place their buttons on your website so that your website visitors can bookmark your site themselves. Now while you are going to bookmark your site yourself, it is still a benefit to have these buttons on your site.
Your site visitors who wish to bookmark your site will click one of these buttons and discover that it has already been bookmarked, now they have the option of voting on it. Since they were going to bookmark it themselves the chances are they will go ahead and take the time to vote it up. This means that you are moving up in the ranks with no extra work on your part.
To increase your review on these social bookmarking sites you should also bookmark other quality websites or articles that you find on the internet. Now you are probably wondering why I am telling you to bookmark other people. The reason is that if you are seen as a contributor who contributes quality bookmarks then your other bookmarks that you are bookmarking to promote yourself will also get good reviews.
Therefore, bookmark things that are of quality that are informative, useful and you will gain a reputation and thus increase your own traffic. In fact some social bookmarking sites will terminate your account if they feel you are spamming their site with your own promotions. While it is ok to promote your own website and such, you do not want to give the impression of spamming.
You need to understand that a lot of traffic can come about as a result of bookmarking your website on one of these social bookmarking sites. Digg is one of them that if your content is good, other users will digg, your bookmark and thus raising you up in the ranks. As you rise up you will be hit with more and more traffic to your website, there fore make sure you have a server that can handle this possible traffic overload.
While this does not happen to everyone there is still that chance that users on the social bookmarking site will love your content and thus your traffic increases. Reddit is another social bookmarking site that can drive a nice amount of traffic to your website.
While you can end up with more traffic than you know what to do with, remember that this can take time to happen. As mentioned in this chapter you will need to have your website placed in the right category, use lot of relevant keywords and offer a good description. When you apply all of this you will have a better chance of getting known and rising in the ranks on these social bookmarking sites. This is all needed to see the huge amount of traffic that these sites are capable of delivering to your website.
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Related Topics
Social marketing directory master resources list-With Three Categories of Social (Web 2.0) Sites That You Can Use to Create Your Very Own Streams of Highly Targeted Traffic/Subscribers/Sales for Your Websites in 2008 and Beyond… Read More
Web Traffic 2.0. - start to drive hordes of traffic with Web 2.0 techniques!
Discover How To Use Blogs, Social Networking, Social Bookmarking and Video Sites To Drive Traffic Straight To You!…Read More
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How to Use Web 2.0 Social Networking Sites to Maximize Your Marketing Efforts
Web 2.0 social networking sites are user generated content sites. Visitors to the sites sign up and then start contributing their own content to the site. MySpace is a user generated Web 2.0 social networking site. Users create their own profiles, add pictures, and upload videos and even music to the site.
Social bookmarking sites such as Digg allow users to submit links to stories, videos and website that they like along with their own review of the pictures, videos and websites in general. Thus, the majority or whole content of these sites is that of contributions from users just like you… Read More
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Related Topics
Social marketing directory master resources list-With Three Categories of Social (Web 2.0) Sites That You Can Use to Create Your Very Own Streams of Highly Targeted Traffic/Subscribers/Sales for Your Websites in 2008 and Beyond… Read More
Web Traffic 2.0. - start to drive hordes of traffic with Web 2.0 techniques!
Discover How To Use Blogs, Social Networking, Social Bookmarking and Video Sites To Drive Traffic Straight To You!…Read More
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Home Business Marketers are realizing the benefits Web 2.0
Home Business Marketers are now realizing the potential benefits Web 2.0 has to offer. While many consumers think of popular applications like MySpace when they ponder Web 2.0, many fail to connect this technology with its potential for business.
Corporations can reduce much of the expense associated with installing and configuring essential software and applications on individual computers when they take advantage of Web 2.0. Rather than have an IT manager set up, configure and maintain a company’s applications and software on corporate servers, a company can now access a vendor’s server to acquire the information they need for their company.
Companies can now also share information and collaborate with one another in new and interesting ways. This will require business managers to start thinking more horizontally, moving away from a hierarchical model of communicating to one where knowledge is shared freely among employees, suppliers, vendors and even competitors.
Some company’s are even encouraging their customers to take advantage of social networks to help them advertise. GM for example allowed consumers to create commercials for some of their popular vehicles a while back. While many of these left much room for improvement, such integration allows for greater innovation and shared interest among key agents – consumers.
A company can also help businesses make working more practical and simpler. Rather than have individuals use stand-alone systems only, company’s can now encourage the joint use of software and computers among multiple users. Data can easily be shared from one person to next, meetings can be held online, and problem solving can take place from a much broader perspective… Read More
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Would You Say No To Traffic - If It’s Targeted And Free … Read More
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